The Most Anticipated Ad Of 2023 Is Here! The John Lewis Christmas Ad Drops (To Mixed Reviews!)
You could say Christmas has finally arrived with the highly-anticipated John Lewis festive spot dropping overnight.
Arguably the most examined piece of creative globally all year, 2023’s efforts come from newly appointed agency Saatchi & Saatchi who won the pitch this year from incumbent adam&eveDDB.
As Saatchi CCO Franki Goodwin said of making the spot: “Taking on the John Lewis Christmas ad – no pressure, right? It has been quite the six months.
“I really do appreciate that pressure is a privilege – and making this has been a huge one,” Goodwin said.
The work stars a young lad who grows and befriends a rather un-festive Venus Flytrap called Snapper who has a fondness for opera (which is actually an original tune sung by none other than Andrea Bocelli!)
The look-hard-or-you’ll miss it moment comes when we see the father is absent in the family set-up of mum, nan, sister and the young boy.
Watch it below and and read the reactions to the ad under the video.
Speaking to UK trade site Campaign, Ogilvy’s global ECD, Daniel Fisher, said of the work: “I’m not sure this quite amounts to radical re-invention as interesting evolution… After all, this campaign was always going to be the one that the industry wanted to hate, but the real world will want to love.”
“Maybe I’m dead inside, but the emotion wasn’t quite there,” said Sue Higgs, ECD at dentsu Creative.
While Sanam Petri, global chief creative officer at SillyFace, added: “It wasn’t quite Christmassy enough.”
“Ok. Firstly, I want to say bravo to the Saatchi & Saatchi team. This is both the hardest and best brief in the industry and in my opinion, they haven’t messed it up,” said Nicky Bullard, group CCO at MullenLowe Group UK.
And here’s some media reaction from everyday Brits who, it must be said, take their Christmas ads very seriously indeed.
@JohnLewisRetail 🧑🏻🎄❤️❤️❤️🧑🏻🎄
What a beautiful Christmas advert from John Lewis. https://t.co/kgqYQYDogC
— Jacqui (@JacquiB80644876) November 9, 2023
I’m sorry but every year I’m increasingly certain that John Lewis will never top their 2011 the long wait Christmas advert
— Kristina 💜 Eras Tour London (@wonder13struck) November 9, 2023
The John Lewis advert, but the Venus Flytrap eats the kid… #johnlewis pic.twitter.com/x6cgQDCPE4
— Tom Glenwright (@Tom_Glenwright) November 9, 2023
Every year the John Lewis advert drops and every year I think about this one 🥺 #johnlewis #johnlewisad pic.twitter.com/EqSNIRoPoU
— tasha louise | 𝙰𝚞𝚝𝚞𝚖𝚗 🍂 (@eds_afterglow) November 9, 2023
Love the new John Lewis Christmas Advert. pic.twitter.com/qWEle1q8Pz
— Chris Quilietti (@ChrisQ_1) November 9, 2023
Pretty sure Venus fly traps can’t withstand cold temperatures, so that’s a very irresponsible advert. #DionaeaSupportersClub
— HappyToast★ (@IamHappyToast) November 9, 2023
John Lewis YOU HAD ONE JOB! All you had to do was put a bloody dog or a racoon in your advert then people would love it. This is terrible lol. https://t.co/yvu62dizX7
— BAB ABOUT TOWN (@Bababouttown) November 9, 2023
@JohnLewisRetail wait until I’m kardashian hears about this #johnlewis #andreabocelli pic.twitter.com/JlpdaxqlEx
— Claire-Louise (@cluurlouise) November 9, 2023
I studied Advertising at uni and used to love the John Lewis advert coming out every year. It’s a bit odd this year. 🤣pic.twitter.com/dIDsfrfq8t
— Forever Everton // Rob (@F0reverEvert0n) November 9, 2023
Not even Andrea Bocelli can save this John Lewis Christmas ad.
They have eschewed the tear jerker that has been so good for them before.
They have even eschewed wokeness.
Yet they have put something together that is about changing Christmas and traditions. Using a Venus Fly… pic.twitter.com/sigZbs1xrI
— Miss Jo (@therealmissjo) November 9, 2023
Not really sure how I feel about the plant eating thing in the John Lewis Christmas advert or the music choice 🤨🧐 not very Christmasy for me. @JohnLewisRetail #johnlewis #johnlewischristmasflop pic.twitter.com/pI9FqF8pV3
— Terry_Mounsey (@mounsey_t) November 9, 2023
Meet Snapper, the perfect tree. 🎄 #TraditionsGrow pic.twitter.com/UmeA0fXkKq
— John Lewis & Partners (@JohnLewisRetail) November 9, 2023
Please login with linkedin to comment
John Lewis Christmas ad 2023Latest News
Agency Launches Moosebot ‘Intern’
Paper Moose playfully fuses the latest in large language mdoels (LLMs) and robotics to drive a human-AI collaboration. The inaugural AI intern, Moosebot, is a 3D-printed monolith with a lucky mechanical arm and laidback Californian attitude. Powered by the latest LLMs and created entirely in-house using open-source tools, public APIs, a Raspberry Pi, and some […]
Honda Australia Appoints Howatson+Co To Lead Creative And Media In New Hybrid Agency Model
Honda Australia has adopted a hybrid in-house and external agency model, appointing Howatson+Company to handle media and creative across its automobile, motorcycles and power equipment businesses. The full-service indy will work in conjunction with Lution to create a new in-house agency that aims to “optimise efficiency and creativity. As part of the move, incumbents including […]
Modernising Whiskey Culture: How 23rd Street Distillery Is Changing The Narrative With Innovative RTD Range
Gone are the days when Whiskey was a drink consumed by rich old men in stuffy, smoke-filled country clubs. 23rd Street Distillery is changing the narrative. Renowned for its award-winning spirits, the distillery has recently unveiled its first-ever Australian whiskey and whiskey & Cola RTD range, crafted for the discerning tastes of the modern aficionado. […]
Mastering the balance beam: Finding cut through via experiences and exposure in sport
From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]
Chris Salter Appointed Director Of News For Seven Melbourne, Gemma Williams Named 7NEWS Spotlight Executive Producer
The Seven Network announced the appointment of Chris Salter as the Director of News in Seven Melbourne. Lead image: Gemma Williams. Salter, who has been 7NEWS Adelaide news director since June 2018, will succeed Shaun Menegola. “Chris has done an amazing job in Adelaide, where 7NEWS has been #1 for more than 13 years. I’m […]
Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]
Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]
Cummins&Partners Welcomes Tim Collier As New Head of Strategy
Cummins&partners ramps up its client strategy offerings and its Dungeons And Dragons staff team with latest recruit.
‘Let’s Break Ingrained Industry Muscle Memory & Help Marketers Keep Their Job’ – Mat Baxter On Why He Joined Mutinex
The adland sage has joined marketing platform Mutinex which, admittedly, sounds like a high-fibre breakfast cereal.
Today The Brave Snares Alyce Gillis From Havas Host
In what may be seen as another win for the indies but possibly shouldn't, Havas' Alyce Gillis joins Today The Brave.
TAC Wakes Victorians Up To The Risks Of Driving Fatigued In A New Campaign Via Clemenger BBDO
Latest Clems campaign highlights the dangers of driving tired. Or, worse, listening to Guy Sebastian while on the road.
TikTok Partners With Billie Eilish To Launch New Fan Spotlight Feature
Did you know that Billie Eilish has won two Academy Awards? Which is two more than both Tom Cruise & Megan Fox.
TorchMedia Secures Sydney Light Rail Advertising Contract
Judging by the painfully slow speed of the Sydney Light Rail, advertisers certainly get excellent dwell time.
TV Ratings (21/05/2024): Todd & Dustin Find Love As Farmer Wants A Wife Comes To A Close
Judging by Farmer Wants A Wife's success, you'd reckon the National Party would be of way more interest to voters.
Senior Appointments Expand Hatched Sydney Team
New appointments at media agency Matched. Unlike press photo outfits that are daringly contrary to the idea.
History Will Be Kind Builds Client Portfolio With Appointment Of Koskela
HWBK nabs sustainable furniture maker Koskela's PR. Also takes the opportunity to replace ageing boardroom table.
JCDecaux Launches Dominion Road SMARTFRAME
It's rare outdoor news from New Zealand today. And you think it's bloody freezing in Australia at the moment.
Innocean Australia Announces Giorgia Butler As New Chief Strategy Officer
Giorgia Butler named Innocean's chief strategy officer. Thankfully cupcakes weren't served at the staff announcement.
INVNT Appointed Creative Experiential Partner For SXSW 2024
The countdown's on for this year's SXSW in Sydney. Alas, B&T unsure what the actual count is at the present time.
The Media Store Wins Melbourne Royal Show Media Account
Media Store's rose garden set to bloom thanks to new manure after agency snares the Melbourne Royal Show's media.
Toby Jenner: ‘The Power And Energy Of Our Teams Will Get Us Through Good And Tough Times’
Toby Jenner has been named global president of GroupM clients & B&T was 9th on the phone to offer our congrats.
Foxcatcher & InMobi Partner To Enhance Media Planning And Activation
Foxcatcher & InMobi unveil plans for a new collaboration that thankfully hasn't required any hounds to be released.
Brookvale Breweries & Distilleries Launch Three Days Of Savoury Bites, Delicious Pints And Spirits
The goodly folk on Sydney's northern beaches need little prodding to drink, so this has 'sold out' written all over it.
VALE Dennis Merchant – A Giant Of The Media Industry
In terribly sad news today, Aussie adland legend Dennis Merchant has passed away at the age of 82.
Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
Are you a committed mountain bike enthusiast? Cairns is where you need to take your grazed knees & concussions.
Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
Connecting Plots turns the Page with this hire.
Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
If Rafael misses his next match with a runny nose you'll know why with these inappropriately dressed mountain images.
Orphan Steals The Show At Australian Fashion Week With World-First ‘The Last Season Collection’
Australian Fashion Week has been run & done for another year, meaning lots of people can now go back to eating solids.
One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
As super important as they are, these animal extinction campaigns can be a mega downer for the unprepared.
“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
Rose Herceg admits struggles with diversity & inclusion aren't unique to adland. Take F1 racing as an example.
Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
PR guru Kieran Moore's talking the dangers of ageism. That said, it remains a good thing for red wine & prosciutto.
Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
Zitcha names Josh Forsyth as its APAC sales lead, as confusion reigns over the Maldives' APAC claims.
Moët Hennessy NZ Adds Special PR To Agency Roster
If there's a client you want on the books it's Moët Hennessy. Ben & Jerry's would also be fantastic, albeit fattening.
Dylan Alcott, Ellie Cole & Kurt Fearnley To Headline Nine’s Paralympics Coverage
They say Olympics is more aspirational & Paralympics is more inspirational, but B&T is here for goalball & murderball.
The Monkeys, Howatson+Co, VML Australia Win Big At The One Show’s Awards
A top showing saw Australia ranked fifth globally, well above our friends over the Ditch.
Readers Are Looking To Books For Escape – Should They Look To Adverts, Too?
Are you or someone you know a bibliophile? That's a lover of books & not an 80s paper filing system. Read on here.