Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year.
With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, food service and beauty.
Having worked on a number of projects and retainer accounts for St Hugo, Church Road, Jacob’s Creek, Ceder’s and Beefeater Gin over the past two years, MINT has now been named on Pernod Ricard’s agency roster and will be working across consumer and lifestyle for the business’ fine wines and spirits.
DOMA selected MINT to work on the national earned media campaign for its latest five-star hotel, Little National Sydney which is due to open in September. The 230-room luxury property above Wynyard Station is the second hotel for the Canberra-based brand with a Newcastle hotel due to start construction later this year.
MINT was also appointed recently to work across organic and paid social media, influencer relations and digital content for Australian premium luxury skincare brand CEMOY, as well as produce a corporate social media strategy for Hort Innovation.
Celebrated for its work in the travel and destination space, MINT will launch two new Australian hotels for Marriott International. Luxury lifestyle property W Melbourne will open its doors from December 1 and The Tasman, the first Luxury Collection hotel in Australia, will officially open in Hobart early next year.
The agency’s work with Swedish payment provider, Klarna has seen its strategy, digital and PR teams band together for an entirely integrated campaign focussed on delivery of message through the most sensitive time.
“We’ve had a renewed focus on sustained growth over the past 12 months with a new range of client services that employs creative and integrated approach, backed by insights and latest industry trends,” co-founder and managing director, Brett Galvin said.
“Cementing the agency’s newfound confidence and increased skillset across a multi-channel discipline has seen us invited to larger pitches and across new categories.”
Despite the challenging times, MINT finished the 2019-2020 financial year with 10% annual growth, record revenue and maintained its profit margin, largely in part to its reputation for offering insight-led programs for clients in the premium and luxury lifestyle space.
The consultancy continues to develop its service offering, particularly in digital with the formation of an M-PACT Innovation team, and hired numerous staff to bolster MINT’s integrated capabilities including a head of digital and content, as well as paid media, content and influencer specialists.
