B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Lifestyle Suite Rebrands To TLS Talent; Adds TLS Sport
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > The Lifestyle Suite Rebrands To TLS Talent; Adds TLS Sport
Media

The Lifestyle Suite Rebrands To TLS Talent; Adds TLS Sport

Staff Writers
Published on: 1st October 2024 at 11:12 AM
Edited by Staff Writers
Share
3 Min Read
Simone Landes
SHARE

After a decade, The Lifestyle Suite has rebranded to TLS Talent and added a dedicated TLS Sport offering.

Partnering with household names such as Paralympian Ellie Cole, rally driver Molly Taylor, dietitian Dr Joanna McMillan, General Practitioners Dr Preeya Alexander and Dr Ginni Mansberg and TV journalist Shelly Horton since 2013, today marks a new chapter for The Lifestyle Suite, which will now be known as TLS Talent.

Headlining TLS Sport, the agency’s expanded sport portfolio, are Olympians Tilly Kearns and Claudia Hollingsworth, up and coming motorsport star Aiva Anagnostiadis, beach volleyball star Mariafe Artacho del Solar, along with Ellie Cole and Molly Taylor. A raft of new names will also be announced over the coming weeks.

After seeing the impact of the FIFA Women’s World Cup in 2023 and watching the success of Australia’s Olympic Team in Paris, Simone Landes, B&T Women in Media Agent of the Year for 2024 and Director of TLS Talent commented that athletes these days are not only winning matches and medals, but also winning the hearts of the public through their deep engagement with fans.

“Today, elite athletes need to be multi-dimensional. As well as focussing on their high -performance world, they’ve had to adapt to new media platforms whilst also becoming astute marketers that create engaging content,” she said.

Recognising this change, paired with the increasing spotlight on the need for sporting codes, media and brands to invest in female athletes, TLS Talent has extended their sport offering to represent the new generation of athletes and sporting figures who are shaping the social conversation.

Tilly Kearns is a prime example of this, forging connections and bringing her fans right into the heart of the Olympics through her social media content on Instagram and TikTok. Equally, Ellie Cole has leveraged her success to advocate for change across the disability space and has gone on to become a renowned sports commentator and speaker since retiring from swimming.

Landes says that the health and lifestyle experts that the business has represented over the past 11 years remain an integral part of the TLS Talent offering, known as TLS experts. “We’ll continue to represent this country’s best loved and respected health and lifestyle experts and our mission to have a true impact on health, lifestyle and social literacy for all Australians.”

Reflecting on the rebrand, Landes says that the evolution to TLS Talent goes beyond just a name change. “Rather it’s a shift in our approach that cements our commitment to fostering excellence and driving opportunities for Australia’s best-loved sporting heroes, health and lifestyle experts and up and coming talent.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: the lifestyle suite
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?