Home » The Inspired Unemployed’s Beer Launches Its Own Public Holiday In Genius PR Stunt

13 December, 2022

The Inspired Unemployed’s Beer Launches Its Own Public Holiday In Genius PR Stunt

The First Saturday of Summer (this year, December 3rd) will, from now, be known as ‘Day For IT Day’ after the Inspired Unemployed’s Beer brand – Better Beer, declared a single day of price-driven activation to celebrate the First Saturday of Summer.

Day For it, is a regular catchphrase for The Inspired Unemployed Pair and now, a perfect description of one of the biggest days for the beer brand. ‘Day for It Day ‘’ really was a DAY for Better Beer by all measures, with the unofficial public holiday delivering around 300,000 litres of sales across liquor outlets, pubs and bars, plus a whopping $110,000 of RRP merchandise sales alone.

There were plenty of successes to celebrate, rounding up Better Beer’s first year with a momentous sales day.

The triumph of the first ‘Day For It’ couldn’t have happened without the beer brand’s loyal band of followers, and this was the perfect opportunity to pay it back.

“We wanted to do something to say thanks for the amazing support our community has given Better Beer in our first year,” said 1/2 of The Inspired Unemployed duo Matt Ford.

Jack Steel, the other half of the duo, said: “When we were coming up with the concept of giving back and Day For It day, we settled on a sharp discount for beers sold across pubs, Dan Murphy’s and BWS, as well as our merch sold online. We have already started planning for IT Day 2023 and want to make it even bigger!”

Even after its many achievements, Better Beer has its sights set firmly on the future.

CEO & Co Founder of Better Beer, Nick Cogger, said, “It’s crazy how much Matt & Jack can take a simple idea & blow it up.

“We think that on Saturday we got a little taste of what it’s like being at the top of Mt Everest for the beer category…. Unfortunately, we didn’t pack enough oxygen and wore the wrong clothing to stay up there for a sustained period.

“The good news is, we aren’t going back down to sea level, we are now at Basecamp – Refuelling, taking on new supplies & coming up with new strategies to launch us into 2023 with the ambition of being a top 5 beer brand by the end of the year,” Cogger said.

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Better Beer inspired unemployed