Independent integrated agency The Idea Shed, has won the Kennedy Watches & Jewellery account following a competitive pitch against two other agencies.
The full-service account will include creative services, social media and content creation
Kennedy was founded in 1976 and has continued to redefine its carefully edited collection of fine jewellery and luxury men’s and women’s watches over four decades, to reflect a considered balance of heritage, elegance and modern innovation.
The unique collection of exquisite brands that Kennedy personally curates have helped make it one of the world’s most sought-after destinations for luxury watches and jewellery. They are the official retailers of Rolex, Patek Philippe, IWC Schaffhausen, Panerai, Jaeger-LeCoultre, Piaget, Cartier, Tudor, Omega, Vacheron Constantin Longines, Ulysse Nardin, Buben & Zorweg and Graff Diamonds.
The business has grown from its original Sydney store to 14 stores nationally.
Following multiple rounds of pitch responses, Kennedy saw the value in The Idea Shed being able to capture their attention through the exploration of customer behaviour that delivered strong insights and opportunities. This was stress tested against the existing Kennedy customer experiences with the goal to ultimately bring the extraordinary in store experience to Kennedy’s social media channels.
The result was a rigorously researched strategic foundation to a series of creative ideas that not only spanned organic content, paid initiatives, and major events, but also delivered a vision and concepts to succeed for years to come.
Philippa Hearn, head of brand & image at Kennedy said: “The Idea Shed was a standout from the start, from their detailed customer analysis through to creative concepts, bold vision and executions that highlighted the extraordinary experience Kennedy could offer clients both online and in boutique. It was this vision that caught our attention beyond the initial social remit and saw us extend the offer to full creative services.”
John Volckman, director, The Idea Shed added: “We are elated to be working on such an iconic Australian luxury account and are looking forward to collaborating with their talented team to help elevate Kennedy’s luxury offering through emerging opportunities within e-commerce, and across existing and new sponsorships.”
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