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Reading: The Hallway Extends Work With Streamotion, Creating Name And Brand Identity For News Streaming Service Flash
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B&T > Campaigns > The Hallway Extends Work With Streamotion, Creating Name And Brand Identity For News Streaming Service Flash
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The Hallway Extends Work With Streamotion, Creating Name And Brand Identity For News Streaming Service Flash

Staff Writers
Published on: 22nd October 2021 at 9:36 AM
Edited by Staff Writers
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Following the successful launch of entertainment streaming service BINGE, independent full-service agency The Hallway has further extended its partnership with Streamotion, developing the name and brand identity for Foxtel’s Group’s news streaming service, Flash.

Flash is a first of its kind dedicated live news streaming service, featuring more than 20 local and global live news sources at launch, providing a fresh, convenient way for Australians to stay informed by bringing together a diverse range of local and global television news sources live and on demand.

The Hallway’s name and brand identity for Flash comes after the agency was appointed to manage the creative and brand identity development for BINGE, which launched in May last year and now has more than 730,000 paying subscribers.

Julian Ogrin, CEO of Streamotion, BINGE, Flash and Kayo said: “The Hallway have demonstrated their expertise in creating and growing consumer facing technology brands. We worked closely together on the launch of BINGE and are delighted to have teamed up with them again for Flash, the third streamlining service we have launched.”

Simon Lee, partner and ECD at The Hallway added: “We were delighted that Julian and his team placed their trust in us to create the name and identity for this exciting new service and are confident that together we’ve created another truly affective brand that will join BINGE in making a strong contribution to Foxtel Group’s bottom line.”

 

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TAGGED: flash, Streamotion, The Hallway
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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