Tourism Cowra has launched a new tourism campaign to “Get Chris to Cowra”, the Chris being none other than Hemsworth.
Created by creative video production company, Visual Domain, the tongue-in-cheek YouTube video showcases the best of the Central West NSW region in a bid to get Hollywood superstar, Chris Hemsworth and his family to visit the charming, quintessential Aussie town.
The campaign encourages Aussies to sign the #GetChrisToCowra petition via getchristocowra.com.au with plans to build a ‘The Big Chris’ inspired by the iconic The Big Banana, The Big Pineapple and The Big Prawn statues.
“We’re very excited to launch this campaign to put a spotlight on Cowra as an incredible regional holiday destination – not just for Chris Hemsworth but for all Aussies,” said Glenn Daley, tourism manager of Cowra Tourism Corporation.
“Cowra has a number of amazing country experiences as highlighted in the campaign – from relaxing along the extensive waterways and exploring the tranquil Japanese Gardens to the amazing boutique vineyards and superb local food and wine,” said Daley.
“We wanted to do something different to showcase Cowra to the rest of Australia. Chris is such a great Aussie bloke and we wanted to get his attention with all the fantastic things the region has to offer,” he said.
The campaign encourages Aussies to sign the #GetChrisToCowra petition via getchristocowra.com.au with plans to build a ‘The Big Chris’ inspired by the iconic The Big Banana, The Big Pineapple and The Big Prawn statues.
“We are so proud to work on this project to showcase Cowra – especially when the tourism industry has been impacted with ongoing challenges as a result of the global pandemic. Many Australians are itching to travel and there’s never been a better time to explore our beautiful backyard and support local regions and communities like Cowra,” said Renece Brewster, Visual Domain co-Founder and CEO.
