The Brief – with 'The Usain Bolt of PR leadership'

Published on: 8th October 2013 at 11:21 AM

Staff Writers

1 Min Read

The Brief catches up with Karen Van Bergen, CEO of global PR giant Porter Novelli, to discuss leadership in the PR industry, why women still struggle to gain the top roles and why PR in still relevant.

Described as the "USAIN BOLT of decision-making in PR leadership”, Van Bergen gives her forthright views on what it takes to make it to the top in the PR industry and the reasons why so few women manage to make it there.

In the interview, Van Bergen also answers whether PR is hunting for definition of what it now means in the digital age?

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.