Global beauty brand The Body Shop has appointed its Havas Melbourne as its Media Agency of Record. The company will work with the Havas team as it prepares to implement the next phase of its marketing strategy.
Havas Melbourne’s remit will cover both brand and performance strategy, as well as planning and implementation across ATL and BTL media channels. They will work alongside Havas Group counterparts, One Green Bean, which holds the PR account for The Body Shop, enabling Havas’ village of experts to join forces to help deliver efficient and effective integrated strategies and outcomes.
Havas has commenced work and its first major activity will be supporting The Body Shop’s Christmas campaign, which has become an annual staple in its marketing calendar. This Christmas, the brand will highlight how, in a year like no other, it’s the perfect time to rediscover the real magic of the season.
Through content partnerships and focus on video, together with a strong performance campaign, The Body Shop’s brand, values and heritage will be brought to life, showcasing its long-standing commitment to creating a fairer and more beautiful world for all of us and highlighting its product credentials of high quality, naturally-inspired ingredients.
Stacey Trinh, E-Commerce, CRM & Digital Marketing Director, The Body Shop Australia, said: “We were really impressed by Havas Melbourne’s deep understanding of our audience and their ability to identify and unlock key growth areas for our business. The team have a strong diverse set of skills and expertise that will complement our team and support us in taking our brand communication to the next level.”
Naomi Johnston, General Manager, Media, Havas Melbourne, said: “We are thrilled to have the opportunity to work on such an iconic brand as The Body Shop. Our expertise in digital performance media will form an important part of our work, in helping the brand to drive engagement with a new generation of beauty shoppers.
“These shoppers are looking for a brand with a clear voice that supports positive change through inclusivity, collaboration and compassion. We are delighted to be working with a business that shares these values and which aligns with our own philosophy.”
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