The 6AM Agency Adds Zahra Babuji, Graham White And Other New Hires

Sydney-based public relations and integrated creative communications firm, The 6AM Agency, today announced the appointment of six team members off the back of significant client growth in wellbeing, good living and health tech.

The appointments include:

Group Account Director Zahra Babuji, previously at opr Agency, has been appointed to lead the growing team of integrated earned and owned communications practitioners. Babuji, who had a 10+ year career at Ogilvy PR in Singapore and Sydney, brings outstanding experience to the agency’s leadership. Babuji has worked across multiple global brands in technology, lifestyle, banking, and retail including Microsoft, SAP, Canon, American Express amongst others.

Graham White, previously Chief Operating Officer at opr Agency and Managing Director at Howorth, is consulting into the agency on a part-time basis as Senior Advisor, working closely with the CEO and the leadership team. Graham brings more than 20 years’ outstanding agency leadership, coupled with excellence in earned and owned for global and local brands in technology, industry and start-ups.

Founder and CEO Gillian Fish said: “We’re honoured and thrilled to have the likes of Zahra and Graham join our leadership team at a time when clients and team need a smart, empathetic and steady hand to traverse this time of disruption and possibility.

“Their experience brings world class expertise to a nimble boutique agency, enabling easily accessible, agile and trusted senior advisor counsel, at a time when business leaders need smart strategic thinking across PR, Social, Digital, Content and Influencers/KOLs, with a focus on ROI.

“6AM’s deep specialisation in wellbeing and good living communications is well positioned to lean into broader sectors such as health technology, given mental wellbeing is now a core focus for businesses. A responsible approach to technology that supports mental wellbeing, for example, presents a growth area for 6AM, extending the remit beyond traditional wellbeing in earned and owned. Babuji’s deep client experience and passion for team leadership marks an outstanding addition to the agency team,” said Fish.

Further appointments include:

Lara Doundoulakis joins as Senior Account Director counsel, with a stellar career in agency across South Africa and Australia, with a passion for leading great FMCG, Tourism and Sports work.

Megan Hoole joins as Account Manager following a two-year stint at IKEA, working on employee and consumer communications, with a deep passion for purpose-led work.

Cindy Alexandra joins from Taurus Marketing as Senior Account Executive, bringing a blend of B2B and B2C experience across PR, social and content, most recently working on UTS College, Educonnect and 2OP Health.

Carla Ishak graduated from 6AM’s internship program, and moved into a permanent role as Account Coordinator, as the agency continues its commitment to giving young industry talent a career start.

The 6AM Agency was founded in 2002 by wellbeing communications thought leader, former editor and author Gillian Fish. Her recent book Resilience – Body. Mind. Soul (July 2020) represents the essence of the agency which is driven by a deep understanding and experience in wellbeing and good living communications. The agency is renowned for its work with world-leading brands and experts across wellbeing and good living coupled with a passion for purpose-led work. 6AM has an extensive portfolio of health, wellbeing, good living and lifestyle clients across B2B and B2C based in Australia, Japan and the United States.

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