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Reading: Was Ten’s KFC Stunt A Make-Good After Commentators Spotted Eating Red Rooster?
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B&T > Marketing > Was Ten’s KFC Stunt A Make-Good After Commentators Spotted Eating Red Rooster?
Marketing

Was Ten’s KFC Stunt A Make-Good After Commentators Spotted Eating Red Rooster?

Staff Writers
Published on: 10th January 2018 at 2:27 PM
Staff Writers
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On Tuesday night, viewers of Ten’s Big Bash tournament were treated to the odd spectacle of its commentary team tucking into a bucket of KFC’s tasty Popcorn Chicken, apparently unaware the cameras were still rolling. Check out B&T’s initial reporting of the incident here.

Many were left asking, was it a genuine gaffe or a blatant plug for the tournament’s chief sponsor?

Now some wags are suggesting the stunt was indeed a set-up or, more to the point, a make-good by network chiefs after one of the Big Bash commentary team was filmed a week earlier tucking into arch-rival fast food brand and tournament non-sponsor Red Rooster while the cameras rolled!

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At the Melbourne Stars/Brisbane Heat game at the MCG in Melbourne on the 2nd of January, ex-England star Graeme Swann was seen eating a large box of Red Rooster fries while commentating on the game. Red Rooster is often available at many Australian sporting arenas, however, has no official affiliation with the Big Bash series.

B&T has contacted Ten for comment, however had not received a reply at the time of publication. For its part, Red Rooster revelled in the free promotion and upping its bitter rival KFC. It even used its social media page to offer other members of the commentary team a complimentary Red Rooster feed. It’s not clear if anyone took up the offer, however.

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TAGGED: BBL, KFC, Red Rooster
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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