Tennis Ace Emma Raducanu Gets Candid In Surprisingly Raw Doco Spot For Nike

Tennis Ace Emma Raducanu Gets Candid In Surprisingly Raw Doco Spot For Nike

Proof there’s more cash in flogging brands than there is in winning tennis tournaments comes Emma Raducanu’s latest brand work for Nike.

With Wimbledon a mere 12 days away, the highly photogenic 19-year-old British tennis ace is back in a fly-on-the-wall, sleeve-on-the-heart mini doco for the sportswear giant.

It follows last week’s spot Raducanu did for Evian, teaming with current pop “it” girl Dua Lipa. Check out that work HERE.

Raducanu’s new work for Nike is part of the brand’s “What Are You Working On?” series and sees the US Open champ talk about her past, her home town of Bromley in London’s south-east and her surprising love of motocross.

The new Nike spot is the work of London agency Soursop. Check it out below:

 

 




Please login with linkedin to comment

Emma Raducanu Nike

Latest News

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head
  • Technology

Salesforce’s Bobby Jania: AI Has Flipped Marketing Campaigns On Their Head

Bobby Jania, CMO of Salesforce’s Marketing Cloud has said that AI has flipped the traditional marketing campaign on its head, with customers — instead of brands — being in the driving seat. Speaking to a panel of journalists at Salesforce’s Connections event in Chicago, Jania told B&T that the attention economy and AI will force […]

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

the network has dropped its third tentpole show in recent months after cancelling The Bachelor and The Masked Singer. First airing in January this year and hosted by Beau Ryan and Liz Ellis, the reboot features contenders from all walks of life in the ultimate test of speed, strength, stamina, agility and power. It is […]