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Reading: Tennis Ace Emma Raducanu Gets Candid In Surprisingly Raw Doco Spot For Nike
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B&T > Campaigns > Tennis Ace Emma Raducanu Gets Candid In Surprisingly Raw Doco Spot For Nike
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Tennis Ace Emma Raducanu Gets Candid In Surprisingly Raw Doco Spot For Nike

Staff Writers
Published on: 15th June 2022 at 10:38 AM
Staff Writers
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Proof there’s more cash in flogging brands than there is in winning tennis tournaments comes Emma Raducanu’s latest brand work for Nike.

With Wimbledon a mere 12 days away, the highly photogenic 19-year-old British tennis ace is back in a fly-on-the-wall, sleeve-on-the-heart mini doco for the sportswear giant.

It follows last week’s spot Raducanu did for Evian, teaming with current pop “it” girl Dua Lipa. Check out that work HERE.

Raducanu’s new work for Nike is part of the brand’s “What Are You Working On?” series and sees the US Open champ talk about her past, her home town of Bromley in London’s south-east and her surprising love of motocross.

The new Nike spot is the work of London agency Soursop. Check it out below:

 

 

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TAGGED: Emma Raducanu, Nike
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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