Proof there’s more cash in flogging brands than there is in winning tennis tournaments comes Emma Raducanu’s latest brand work for Nike.
With Wimbledon a mere 12 days away, the highly photogenic 19-year-old British tennis ace is back in a fly-on-the-wall, sleeve-on-the-heart mini doco for the sportswear giant.
It follows last week’s spot Raducanu did for Evian, teaming with current pop “it” girl Dua Lipa. Check out that work HERE.
Raducanu’s new work for Nike is part of the brand’s “What Are You Working On?” series and sees the US Open champ talk about her past, her home town of Bromley in London’s south-east and her surprising love of motocross.
The new Nike spot is the work of London agency Soursop. Check it out below:
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