What’s more British than a Jubilee celebration amid feuding family members? Wimbledon, of course! With the world’s most famous tennis tournament kicking off at the end of the month.
And now two of the UK’s current “it” girls have got together to promote the tournament’s official water – the French bottled Evian.
British tennis ace Emma Raducanu joins pop artist Dua Lipa who’s still enjoying global success from her Elton John collab “Cold Heart”.
Raducanu, 19, and Lipa, 26, have been named global ambassadors for the posh water brand and star in a new TVC that has the former providing tennis lessons to the latter.
Admittedly, Raducanu hasn’t had a heap of success on the court of late, being bundled out of the French Open last month in just the second round. Although the bookies have more faith the world number 11 can turn things around on home soil, naming her fourth favourite for the Wimbledon title at 13-1.
But who needs prize money when the sponsors have come knocking since Raducanu surprised everyone and won the US Open last year. Since the win she’s signed lucrative deals with the likes of Evian, British Airways, Dior, and Tiffany & Co. Check out Raducanu’s recent work with German sports car brand Porsche HERE. And watch the Evian spot, called “Drink True”, below:
https://www.youtube.com/watch?v=mjKc24UUi-Q
Meanwhile, Lipa’s been busy herself. Currently in the midst of a world tour promoting her new album Future Nostalgia, the singer has shown her fashionable side, scoring the front cover of the current edition of UK Vogue. Check out the shoot below:
