As the world’s top tennis players can attest, there’s a lot more cash to be made in product endorsements than there is in winning actual tennis tournaments.
Since claiming the 2021 US Open, 19-year-old Brit Emma Raducanu has been courted by some of the world’s top brands that have culminated in lucrative sponsorships with the likes of Dior, Evian, British Airways and Tiffany & Co.
Latest to join the Raducanu love-in is German sports car marque Porsche who’s named the highly photogenic sports star as its new ambassador for its famed 911 model that comes with a starting price of $A265,000.
Raducanu fronts a TVC for the car and a series of still images.
And Raducanu’s clearly brushed up on her new sponsor before fronting the media. “For me to be a brand ambassador for Porsche means a lot. Porsche is one of the brands I’ve always loved from a young age,” she said.
Raducanu admits to being an avid motorsport fan and even tried her hand at go-karting and dirt bike racing as a child.
“One of my first tennis coaches drove a 911”, she said. “Whenever I would turn up to practice in the morning, I would see his Porsche, I would go wow and be like dreaming of one day sitting in my own.
“My favourite car is the 911 for sure. Throughout the generations it’s so unique and beautiful in every way. I feel like it’s one of the most iconic cars that are out there.”
“It’s really important for me to align with partners and brands that I really feel passionate about and that I identify with,” she said to script.
