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Reading: Ten To Unveil Fresh Look & New Channel Names At Upfronts
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B&T > Media > Ten To Unveil Fresh Look & New Channel Names At Upfronts
Media

Ten To Unveil Fresh Look & New Channel Names At Upfronts

Staff Writers
Published on: 10th October 2018 at 11:45 AM
Staff Writers
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It appears Network Ten might not just be using its upfronts event at the end of the month to unveil its programming line-up for 2019.

Ten is also set to show off a refreshed brand at its upfronts, which will include a refurbished corporate logo with an updated colour scheme, according to The Australian Financial Review.

Furthermore, the TV network’s digital channels, ONE and ELEVEN, are expected to be given new names “with closer linkage to the main Ten brand”.

The AFR’s sources reckon the upfronts will also see Ten’s parent company, CBS, demonstrate its dedication to the free-to-air network and reveal a new strategic direction “built around evolution, not revolution”.

Ten’s new strategy is also expected to be focused on attracting the younger audiences through its soon-to-be-launched streaming service.

Ten’s upfronts will be the first that CBS has had a prominent role in since finalising its acquisition of the TV network in November last year.

A Ten spokesperson offered up the following comment when questioned by B&T: “We can’t wait to share all the exciting initiatives we have coming up at our upfronts, which is just three weeks away.”

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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