Telstra and The Monkeys have launched its “Hello Christmas” campaign, which tells a heartwarming story about connection starring a lost reindeer and a little girl called Cassie.
It follows last month’s news that Telstra had handed its creative to two agencies – Bear Meets Eagle On Fire and TBWA.
In the TVC we follow Dasher the reindeer who journeys through the stunning landscape with rolling hills and bouncing kangaroos before she finds herself lost in suburban Australia. Dasher is led to the home of Cassie, a little girl who realises the reindeer is lost and sets out to help her find her way home to Santa via the help of her local Telstra payphone.
Created in collaboration with The Monkeys, part of Accenture Song, and directed by the award-winning Glendyn Ivin at Exit, the film is distinctively Australian. The music is by Australian band Zefereli, who secured the opportunity to provide the soundtrack with their 2016 ballad ‘Oh Christmas’.
Chief marketing officer at Telstra, Brent Smart, said: “We wanted to rise above the retail noise in the market at this time of year, especially in our category, with a big brand statement for Telstra. We created a uniquely Australian Christmas story with a unique role for the Telstra brand. I want to especially pay tribute to The Monkeys for a great piece of work, what a way to go out on the brand.”
“We’ve loved bringing Dasher and this campaign to life, and we know Aussies will love it as much as we do,” said The Monkeys chief creative officer Ant Keogh.
The TV spot is just one element of Telstra’s fully integrated Hello Christmas campaign which will roll out across the coming weeks.
