Telstra has announced its plans to make all payphones in Australia free, aiming to help struggling Aussies.
Despite the fact that payphones may seem to have become obsolete, thanks to mobiles. There are still 15,000 Telstra payphones in Australia.
Last year Australia made 11 million calls from payphones, including more than 230,000 calls to vital services like Triple Zero.
Chief executive officer of Telstra. Andrew Penn said in a statement via Telstra: “Since mobiles became nearly universal, a lot of Australians might not give them much thought. Until there’s a natural disaster. Until you’re in vulnerable circumstances, homeless or fleeing domestic violence.
“That’s why I decided it’s time to make payphones free. Because even in the age of the smartphone they play such a critical role in our community, particularly in times of need, and particularly for those in need.
“I know payphones are also a lifeline for thousands of vulnerable Australians – the homeless, the isolated, those escaping domestic violence – and often provide their only link to critical support services and those that care about them.”
The Guardian, reported that Major Brendan Nottle of the Salvation Army, said: “The reality is this piece of infrastructure is absolutely critical because a lot of Australians either don’t have a mobile phone, lose it or the phone’s charger, or simply run out of credit.”
The goodwill gesture seems aimed at protecting the vulnerable and naturally, Twitter has weighed in.
Not often I congratulate mega companies on the internets but great work by @Telstra for making payphones free Australia wide. With many people not carrying coins any more will make a big difference during disasters or for kids making calls to parents https://t.co/uw4BIKFXIp
— David Dowling (@David_S_Dowling) August 3, 2021
Domestic (non-international) calls are now free from all of Telstra's 15,000 payphones in Australia. Great move with a lot of social implications.
— Gerry Gaffney (@gerrygaffney) August 2, 2021
What’s the fine print? There’s always a catch with Telstra, a customer-service-free-zone if ever there was one.
— Peter Klages (@PeterKlages) August 2, 2021
Thank you Andrew, this is helpful to many homeless/unhoused people i know in my town
— jameel 🇱🇧 (@rat_enjoyer) August 2, 2021
Comedian Sammy J, even took to Instagram to celebrate the news.
Only time will tell if Payphones increase in popularity now they are free.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]