B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Telstra Announces Payphones Will Now Be Free
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Telstra Announces Payphones Will Now Be Free
Technology

Telstra Announces Payphones Will Now Be Free

Mary Madigan
Published on: 3rd August 2021 at 2:48 PM
Mary Madigan
Share
2 Min Read
SHARE

Telstra has announced its plans to make all payphones in Australia free, aiming to help struggling Aussies.

Despite the fact that payphones may seem to have become obsolete, thanks to mobiles. There are still 15,000 Telstra payphones in Australia.

Last year Australia made 11 million calls from payphones, including more than 230,000 calls to vital services like Triple Zero.

Chief executive officer of Telstra. Andrew Penn said in a statement via Telstra: “Since mobiles became nearly universal, a lot of Australians might not give them much thought. Until there’s a natural disaster. Until you’re in vulnerable circumstances, homeless or fleeing domestic violence.

“That’s why I decided it’s time to make payphones free. Because even in the age of the smartphone they play such a critical role in our community, particularly in times of need, and particularly for those in need.

“I know payphones are also a lifeline for thousands of vulnerable Australians – the homeless, the isolated, those escaping domestic violence – and often provide their only link to critical support services and those that care about them.”

The Guardian, reported that Major Brendan Nottle of the Salvation Army, said: “The reality is this piece of infrastructure is absolutely critical because a lot of Australians either don’t have a mobile phone, lose it or the phone’s charger, or simply run out of credit.”

The goodwill gesture seems aimed at protecting the vulnerable and naturally, Twitter has weighed in.

https://twitter.com/David_S_Dowling/status/1422368475184467981

https://twitter.com/gerrygaffney/status/1422330540170960898

What’s the fine print? There’s always a catch with Telstra, a customer-service-free-zone if ever there was one.

— Peter Klages (@PeterKlages) August 2, 2021

https://twitter.com/rat_enjoyer/status/1422331672356290562

Comedian Sammy J, even took to Instagram to celebrate the news.

https://www.instagram.com/p/CSFcj7_hPL1/

 

Only time will tell if Payphones increase in popularity now they are free.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Andrew Penn, Telstra
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?