B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TBWA\Media Arts Lab Nab Julie Matheny From Mother London
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > TBWA\Media Arts Lab Nab Julie Matheny From Mother London
Advertising

TBWA\Media Arts Lab Nab Julie Matheny From Mother London

Staff Writers
Published on: 23rd January 2024 at 8:49 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

TBWA\Media Arts Lab, the bespoke agency for Apple, today announced the appointment of Julie Matheny to group creative director for the Europe region, including markets such as the UK, France, and Germany.

Based out of the London hub, Julie will be reporting to Stephen Hancock, executive creative director of TBWA\Media Arts Lab London and will manage the creative teams within the department under her remit.

Julie grew up in New Jersey and completed a Master’s in Advertising at VCU Brandcenter. She’s worked at a wide variety of agencies (most recently Droga5 and Mother) on clients, including Mailchimp, The New York Times and Google. She’s also worked client-side at Away, helping to build their internal creative team. Julie joins the Media Arts Lab team from Mother London, where she led work for Uber Eats and Jagermeister.

“From my first interaction with Julie, I knew she was exactly what we were looking for at Media Arts Lab to vault the London office — as well as the global collective — forward. Smart, original, brave and a pure creative soul. I am eager to see where she will take the work for Apple in the coming years,” said Brent Anderson, chief creative officer ar TBWA\Media Arts Lab.

“Apple is one of those rare golden brands that keeps the industry on its toes by consistently managing to deliver the impossible: original, insightful work that resonates deeply with culture on a global scale. So, for me, the opportunity and challenge of continuing that tradition across a number of different markets was too great to pass up,” said Matheny. “There’s an enthusiasm and ambition that Stephen, Brent and the rest of the Media Arts Lab team have that’s just infectious — both for the London office, as well as for the wider brand globally. I’m very much looking forward to partnering with them to create more wonderful and brave work”.

“I’m excited for Julie to join us at Media Arts Lab London. As the agency and shape of the work evolves, Julie has the perfect profile to help define the creative direction and be an integral part of that change,” said Hancock. “Julie brings a great sense of conceptual thinking, craft and innovation – all aligned to our approach and ambition. We’re looking forward to working with her to continue making impactful work for Apple across Europe”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: tbwa/media arts lab
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?