TBWA\Melbourne Is Named Australia’s Spikes Agency of the Year

Photography by andre&dominqiue
B&T Magazine
Edited by B&T Magazine



Spikes Asia, which was held in September, has announced their Country Agency of the Year Award for Australia this week.

Country Agency of the Year is calculated on a points system and given to the Agency from an individual country that obtains the greatest number of wins at the Spikes Asia Awards.

The Country Agency of the Year for Australia for 2019 has been awarded to TBWA\Melbourne, who received their trophy at the annual B&T Awards in Sydney this evening.

The top three agencies have been announced as:

1 . TBWA, Melbourne
2  Clemenger BBDO, Melbourne
3. CHE Proximity, Melbourne

Alongside Country Agency of the Year, there were also four special awards given out at the Spikes Awards including Agency Network of the Year (BBDO Worldwide), Independent Agency of the Year (Special Group, Sydney), Asia Pacific Agency of the Year (Colenso BBDO, Auckland) and Media Network of the Year (MediaCom).

TBWA took the number one place as Country Agency of the Year for Australia following two Grand Prix Awards (Design and Outdoor) for ANZ ‘Signs of Love’.

Joe Pullos, Festival Director of Spikes Asia said, “I’m delighted with TBWA Melbourne’s win, they entered some great work to Spikes this year which really stood out in the jury rooms and has set the benchmark for what good creativity looks like across the region.

“It’s tough to win an award at Spikes, let alone a Grand Prix so TBWA has done extremely well to take out the top honour across all 443 from entries from Australia alone and win the most awarded agency in the country.”

TBWA\Melbourne & Adelaide Chief Creative Officer Paul Reardon commented on the win, “Every year our work seems to increase in difficulty, as we try to better the year before – especially with our work for ANZ. It’s a wonderful challenge to face. And while our agency has had a particularly strong 12 months, this level of acknowledgement from Spikes is still very humbling.”

Australia had a very successful year at Spikes Asia in 2019 with seven Grand Prix awards going to Australian agencies.




Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]