Girls Recite Taylor Swift’s 2016 Acceptance Speech In Grammy Ad

Girls Recite Taylor Swift’s 2016 Acceptance Speech In Grammy Ad
SHARE
THIS



When Taylor Swift won the 2016 Grammy for Album of The Year she took to the stage to slam people who undercut her success- a response to Kanye West’s claim he made Swift famous. To promote the upcoming awards, the organisation behind the Grammy awards have recreated the speech with young girls reciting parts.

The 70-second spot is by The Recording Academy and TBWA\Chiat\Day in Los Angeles.

“Music both reflects and advances culture, so we try to do the same with our annual Grammy Award brand campaigns,”  Evan Greene, chief marketing officer for The Recording Academy, said in a statement.

“Although most of the spots carry the message with humor, as a father of two young girls, it was important to me to also create something that would speak specifically to them—and all women—using music’s inspirational language to help them feel empowered.”

 

CREDITS
CLIENT – THE RECORDING ACADEMY
Chief Marketing Officer: Evan Greene
Senior Director and Executive Producer, Marketing: Jim Cannella

AGENCY – TBWA\CHIAT\DAY
Creative Chairman: Stephen Butler
Executive Creative Director: Linda Knight
Creative Director: Jason Karley
Art Director: Stephanie Johnson
Copywriter: Paula Henzel
Director of Production: Brian O’Rourke
Executive Producer: Anh-Thu Le
Senior Producer: Kaitlin Moore
Account Director: Pamela Lloyd
Account Supervisor: Caroline Hanley
Account Supervisor: Ashley Pratt
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Business Affairs Manager: Mimi Hirsch
Chief Strategic Officer: Neil Barrie
Planner: Audrey Tyau
Director of Digital Strategy: Rohit Thawani
Social Strategist: Renee Vafa
Data Strategist: Justin Karch

PRODUCTION – Tool of North America
Director: Rachel McDonald
Director of Photography: Tucker Korte
Managing Partner: Oliver Fuselier
Executive Producer: Nancy Hacohen

EDITORIAL – NO6
Editor: Lauren Brown
Assistant Editor: Josh Hayes
Executive Producer: Carr Schilling
Producer: Michelle Dorsch

VISUAL EFFECTS – NO7
Lead Flame Artist: Verdi Sevenhuysen

COLOR – Framestore
Colorist: Beau Leon
Senior Producer: Andrew McLintock

Original Music, Sound Design, and Mix by Barking Owl
Creative Director: Kelly Bayett
Composer: Houston Fry
Sound Design & Mix: Patrick Navarre
Producer: KC Dossett

Please login with linkedin to comment

TBWA\CHIAT\DAY zomato

Latest News

Close-up of female hands touching buttons of black computer keyboard
  • Marketing
  • Media

Australian Freelancers Prefer Writing About Marketing And Finance, According To New Report

ContentGrow has released a new study titled The State of APAC’s Freelance Writer Economy 2021. The tech company surveyed 1,200 freelance writers and journalists across seven key markets on the bloc: Singapore, Indonesia, Philippines, Hong Kong, China, India, and Australia. The report includes actionable intel on things like rates, languages, and popular niches for content […]

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]