When Taylor Swift won the 2016 Grammy for Album of The Year she took to the stage to slam people who undercut her success- a response to Kanye West’s claim he made Swift famous. To promote the upcoming awards, the organisation behind the Grammy awards have recreated the speech with young girls reciting parts.
The 70-second spot is by The Recording Academy and TBWA\Chiat\Day in Los Angeles.
“Music both reflects and advances culture, so we try to do the same with our annual Grammy Award brand campaigns,” Evan Greene, chief marketing officer for The Recording Academy, said in a statement.
“Although most of the spots carry the message with humor, as a father of two young girls, it was important to me to also create something that would speak specifically to them—and all women—using music’s inspirational language to help them feel empowered.”
CREDITS
CLIENT – THE RECORDING ACADEMY
Chief Marketing Officer: Evan Greene
Senior Director and Executive Producer, Marketing: Jim Cannella
AGENCY – TBWA\CHIAT\DAY
Creative Chairman: Stephen Butler
Executive Creative Director: Linda Knight
Creative Director: Jason Karley
Art Director: Stephanie Johnson
Copywriter: Paula Henzel
Director of Production: Brian O’Rourke
Executive Producer: Anh-Thu Le
Senior Producer: Kaitlin Moore
Account Director: Pamela Lloyd
Account Supervisor: Caroline Hanley
Account Supervisor: Ashley Pratt
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Business Affairs Manager: Mimi Hirsch
Chief Strategic Officer: Neil Barrie
Planner: Audrey Tyau
Director of Digital Strategy: Rohit Thawani
Social Strategist: Renee Vafa
Data Strategist: Justin Karch
PRODUCTION – Tool of North America
Director: Rachel McDonald
Director of Photography: Tucker Korte
Managing Partner: Oliver Fuselier
Executive Producer: Nancy Hacohen
EDITORIAL – NO6
Editor: Lauren Brown
Assistant Editor: Josh Hayes
Executive Producer: Carr Schilling
Producer: Michelle Dorsch
VISUAL EFFECTS – NO7
Lead Flame Artist: Verdi Sevenhuysen
COLOR – Framestore
Colorist: Beau Leon
Senior Producer: Andrew McLintock
Original Music, Sound Design, and Mix by Barking Owl
Creative Director: Kelly Bayett
Composer: Houston Fry
Sound Design & Mix: Patrick Navarre
Producer: KC Dossett
