Survey: Qantas Tops Local Airline Satisfaction Ratings, Tigerair Brings Up The Rear

Survey: Qantas Tops Local Airline Satisfaction Ratings, Tigerair Brings Up The Rear
SHARE
THIS



Qantas has built on a successful 2017 by again being rated Australia’s most satisfying domestic airline with a customer satisfaction rating of 86.4 per cent just ahead of stablemate Qantaslink on 86.1 per cent and clearly ahead of key rival Virgin Australia on 83.2 per cent.

All three are well ahead of smaller carrier REX (Regional Express) with a customer satisfaction in February of 77.1 per cent and budget airlines Jetstar on 64.1 per cent and Tigerair on 61.4 per cent.

7560-c1

Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 85.2 per cent ahead of Virgin Australia on 81.5 per cent and well ahead of Jetstar on 65.5 per cent.

Qantas won the Annual Roy Morgan Customer Satisfaction Awards for both the Domestic Airline and Domestic Business Airline* of the year for the fourth straight year in 2017.

Commenting on the study, Roy Morgan CEO, Michele Levine, said: “Qantas has begun 2018 as it ended 2017 as Australia’s top domestic airline for customer satisfaction for the tenth month in a row in February with a customer satisfaction rating of 86.4 per cent just ahead of regional stablemate Qantaslink on 86.1 per cent.

“Qantas has maintained a solid lead over key rival Virgin Australia which last won the Roy Morgan monthly customer satisfaction in April 2017 and had a customer satisfaction rating of 83.2 per cent in February. Qantas and Virgin Australia are both well ahead of regional carrier REX (Regional Express) and budget airlines including Jetstar and Tigerair.

“Qantas has also maintained its stranglehold as the leading airline for domestic business travelers in Australia with a domestic business airline customer satisfaction rating of 85.2 per cent clear of Virgin Australia on 81.5 per cent and well on course to follow up on four consecutive annual victories in the category.

“Another positive for Qantas is Australia’s huge market for domestic travel. Over 11.6 million Australians now say they’d like to spend a holiday in Australia in the next two years. Victoria is Australia’s leading destination State with nearly 3.8 million Australians nominating the State as a travel destination ahead of larger neighbour New South Wales on just over 3.6 million.”

Please login with linkedin to comment

Jetstar Qantas Roy Morgan tigerair

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine