Supercheap Auto Encourages Aussies To Spoil Their Cars This Christmas Via The Monkeys

Supercheap Auto Encourages Aussies To Spoil Their Cars This Christmas Via The Monkeys
B&T Magazine
Edited by B&T Magazine



Christmas is a time for showing love to your entire family. Your mum. Your kids. And your 2017 Toyota Corolla.  

Created by The Monkeys, part of Accenture Song, and directed by Sweetshop’s Max Barden, Supercheap Auto is ‘Making It Super’ with a campaign that encourages Australians to treat their cars (and themselves) for Christmas.   

Supercheap Auto’s head of marketing, Julia Willcox, said: “We’re pretty sure that if you asked your car what it would like for Christmas: chances are it would respond with ‘Something from Supercheap Auto please’.

“So we’re encouraging Aussies to leave a little something under the tree for the vehicle that carries them to all those Christmas lunches.” 

Connor Beaver, a creative director, of The Monkeys, added: “Santa, if you’re reading this, I’d like a set of 24” SCA Multi-Fit Wiper Blades for my Jeep.” 

The integrated campaign launches this week in Australia and New Zealand across TV, social, online and in-store. 

Customers wanting to get a photo with Santa and their car can do so at select stores around the country from December 1st 

Campaign Credits: 

Client: Supercheap Auto  

Managing Director: Benjamin Ward 

General Manager – eCommerce & Marketing: Andre Korte  

Head of Marketing: Julia Willcox  

Brand Communications Manager: Emma Halasz 

 Creative Agency: The Monkeys, part of Accenture Song 

Chief Executive Officer: Paul McMillan  

Chief Creative Officer: Ant Keogh  

Chief Strategy Officer: Michael Derepas  

Creative Director: Connor Beaver, Adam Slater, Scott Zuiliani  

Junior Art Director: Matthew Chen 

Senior Craft Designer: Raph Tamkalis 

National Head of Production: Romanca Mundrea  

Senior Producer: Katherine Muir 

Group Content Director: Alex Ashby 

Content Director: Allan Carlow    

Senior Content Manager: Jake Lane  

Production Company:Sweetshop  

Managing Director: Edward Pontifex  

Executive Producer: Greg Fyson  

Director: Max Barden  

Producer: Jessica Galea  

Production Manager: Lucy Sparke  

1st AD: John Sandow  

DOP:Marcus Cropp  

Art Director: Victoria McKenzie  

Wardrobe: Sophie Knox  

Hair & Make Up: Jo Fletcher  

Offline:James Ashbolt  

Grade:Ben Eagleton  

Online: Viv Baker  

Post Production: Arc Edit  

Casting Director: Studio P 

Sound: Squeak E Clean Studios 

Photography: Chris Hillary  




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