Christmas is a time for showing love to your entire family. Your mum. Your kids. And your 2017 Toyota Corolla.
Created by The Monkeys, part of Accenture Song, and directed by Sweetshop’s Max Barden, Supercheap Auto is ‘Making It Super’ with a campaign that encourages Australians to treat their cars (and themselves) for Christmas.
Supercheap Auto’s head of marketing, Julia Willcox, said: “We’re pretty sure that if you asked your car what it would like for Christmas: chances are it would respond with ‘Something from Supercheap Auto please’.
“So we’re encouraging Aussies to leave a little something under the tree for the vehicle that carries them to all those Christmas lunches.”
Connor Beaver, a creative director, of The Monkeys, added: “Santa, if you’re reading this, I’d like a set of 24” SCA Multi-Fit Wiper Blades for my Jeep.”
The integrated campaign launches this week in Australia and New Zealand across TV, social, online and in-store.
Customers wanting to get a photo with Santa and their car can do so at select stores around the country from December 1st.
Campaign Credits:
Client: Supercheap Auto
Managing Director: Benjamin Ward
General Manager – eCommerce & Marketing: Andre Korte
Head of Marketing: Julia Willcox
Brand Communications Manager: Emma Halasz
Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Chief Strategy Officer: Michael Derepas
Creative Director: Connor Beaver, Adam Slater, Scott Zuiliani
Junior Art Director: Matthew Chen
Senior Craft Designer: Raph Tamkalis
National Head of Production: Romanca Mundrea
Senior Producer: Katherine Muir
Group Content Director: Alex Ashby
Content Director: Allan Carlow
Senior Content Manager: Jake Lane
Production Company: Sweetshop
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Director: Max Barden
Producer: Jessica Galea
Production Manager: Lucy Sparke
1st AD: John Sandow
DOP: Marcus Cropp
Art Director: Victoria McKenzie
Wardrobe: Sophie Knox
Hair & Make Up: Jo Fletcher
Offline: James Ashbolt
Grade: Ben Eagleton
Online: Viv Baker
Post Production: Arc Edit
Casting Director: Studio P
Sound: Squeak E Clean Studios
Photography: Chris Hillary
