Super Bowl Most Watched Show In US History; 280,000 Aussies Tune In

New England Patriots quarterback Tom Brady holds up Vince Lombardi Trophy after the Patriots defeated the Seattle Seahawks 28-24 in NFL Super Bowl XLIX football game Sunday, Feb. 1, 2015, in Glendale, Ariz. (AP Photo/Mark Humphrey)
SHARE
THIS



Yesterday’s Super Bowl match between the Seattle Seahawks and eleventh-hour victors the New England Patriots was watched by a record 114.4 million Americans according to broadcaster NBC.

Interestingly, 118.5 million turned into watch Katy Perry’s half-time performance. The result was 2.2 million up on 2014’s game, the previous holder of ‘the most watched’ title.

OzTam’s preliminary ratings for yesterday’s Australian audience was 280,000 metro viewers, an increase of 70,000 on last year.

When it came to the ads, Budweiser’s Clydesdale/puppy combo appeared to be the audience’s favourite, scoring most online hits and most of the online activity about the Super Bowl spots.

Arguably the most talked about ad from yesterday was ‘Make Safe Happen’ – a child protection commercial that featured the narration of a dead child. As daring as it was, social media lit up, primarily for having such a ‘down’ message during the nations’ biggest sporting event. The ad was mentioned 238,000 times on social media and 64 per cent of the comments were negative.

https://www.youtube.com/watch?v=dKUy-tfrIHY

One firm who provide extensive research of Super Bowl’s advertising effectiveness is Salesforce Marketing Cloud. It’s vice president of marketing insights, Jeff Rohrs, says the most noticeable thing from yesterday’s gridiron ad orgy was a noticeable lack of ‘call to action’ by brands. Rohrs’ other findings included:

  • Research showed that 61 per cent of the audience planned to watch the Super Bowl on their smartphones, yet 51 per cent of advertisers ran ads with no ‘call to action’.
  • In 2015, more Super Bowl ads contained phone numbers than calls to download mobile apps (8:5) or engage with SMS (8:0).
  • The average time a hashtag was on screen during a Super Bowl commercial was less than one second.
  • If you take out the hashtags there wasn’t a single, true social call to action in any of ads.
  • Pre-released ads on YouTube had better ‘call to actions’. This year the vast majority (around 80 per cent) released their ads for online viewing on YouTube, Facebook, and elsewhere.

Please login with linkedin to comment

Advertising Standards Bureau hero condoms metcash redesign

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]