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Reading: Study: “Made In Australia” Label The 14th Most Respected In The World
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B&T > Marketing > Study: “Made In Australia” Label The 14th Most Respected In The World
Marketing

Study: “Made In Australia” Label The 14th Most Respected In The World

Staff Writers
Published on: 30th March 2017 at 10:13 AM
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Do you always look for the little yellow kangaroo ‘Australian Made’ logo when choosing your products? Love a dash of nationalism when your shop? Well, according to a new global study it comes in at a respectable 14th position when compared to other countries.

The study by statistics firm Statista researched some 43,000 consumers from some 49 different countries and found anything made in Germany garnered the most respect – and that’s despite the recent Volkswagen fiasco.

In close second for the nation with the most trusted brand reputation was those watch and knife making Swiss. The European Union, although not actually a country, came in third, followed the UK and Sweden rounding out the top five.

Australia’s 14th position put us in the respected “top 20” and we manage to beat the likes of New Zealand, the Irish and the Spanish.

Out of the countries surveyed, China had the second worst score (28 index points) while Iran dead last (27 index points).

The top 20 included:

Screen Shot 2017-03-30 at 10.07.13 am

According to Statista, the ‘Made in’ label was originally introduced by the British at the end of the 19th century to protect their economy from cheap, low quality and sometimes counterfeit imports from Germany. It is therefore rather ironic that Germany now sits atop the ranking as the most respected label in the world.

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TAGGED: Advertising Standards Bureau, pop up shopper community, Statista
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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