Study: “Made In Australia” Label The 14th Most Respected In The World

Study: “Made In Australia” Label The 14th Most Respected In The World
SHARE
THIS



Do you always look for the little yellow kangaroo ‘Australian Made’ logo when choosing your products? Love a dash of nationalism when your shop? Well, according to a new global study it comes in at a respectable 14th position when compared to other countries.

The study by statistics firm Statista researched some 43,000 consumers from some 49 different countries and found anything made in Germany garnered the most respect – and that’s despite the recent Volkswagen fiasco.

In close second for the nation with the most trusted brand reputation was those watch and knife making Swiss. The European Union, although not actually a country, came in third, followed the UK and Sweden rounding out the top five.

Australia’s 14th position put us in the respected “top 20” and we manage to beat the likes of New Zealand, the Irish and the Spanish.

Out of the countries surveyed, China had the second worst score (28 index points) while Iran dead last (27 index points).

The top 20 included:

Screen Shot 2017-03-30 at 10.07.13 am

According to Statista, the ‘Made in’ label was originally introduced by the British at the end of the 19th century to protect their economy from cheap, low quality and sometimes counterfeit imports from Germany. It is therefore rather ironic that Germany now sits atop the ranking as the most respected label in the world.

Please login with linkedin to comment

Advertising Standards Bureau pop up shopper community Statista

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.