“Stop 2020 Becoming 1984”: Fortnite Calls Apple Big Brother In Protest Campaign

“Stop 2020 Becoming 1984”: Fortnite Calls Apple Big Brother In Protest Campaign

Epic Games – the company behind gaming sensation Fortnite – has wasted no time in getting back at Apple in what is fast becoming a bitter feud.

On Thursday, it was revealed Fortnite had been booted off the App Store, after it implemented an in-app payment system that bypassed Apple’s standard 30 per cent fee.

Epic Games has already revealed it is suing Apple in a civiil antitrust lawsuit, accusing the iPhone-maker of unlawfully maintaining monopoly power.

And Epic Games’s response didn’t stop there.

The company is parodying on one of Apple’s most famous adverts ever in a new short film dubbed ‘Nineteen Eighty-Fortnite’.

“Epic Games has defied the App Store Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices,” the ad says.

“Join the fight to stop 2020 from becoming ‘1984’.”

The ad also not-so-subtly depicts an apple as the Big Brother character.

As well as comparing Apple’s ecosystem with the totalitarianism regiment in the George Orwell novel, the ad is also a direct reference to one of Apple’s most famous campaigns.

‘1984’ is the Ridley Scott-directed Super Bowl ad which introduced the Apple Macintosh personal computer to the world.

You can see the similarities here.

Following its Super Bowl appearance, the estate of George Orwell sent a cease-and-desist letter to Apple citing a flagrant copyright infringement.

 




Please login with linkedin to comment

Apple fortnite

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.