Spotlight On Sponsors: St Kilda Signs On Major Partners As 2024 Campaign Kicks Off

Spotlight On Sponsors: St Kilda Signs On Major Partners As 2024 Campaign Kicks Off
B&T Magazine
Edited by B&T Magazine

St Kilda Football Club took a decent stab at finals last year but fell short 77 points to 101 against the GWS Giants. With the 2024 season looming, do St Kilda have what it takes to make it to finals again this year?

Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season.

While the 2023 season may not have ended in St Kilda’s favour, the team had a massive off-season, signing up a number of new major sponsors.

B&T has you covered with all the latest sponsorship news outside of St Kilda.


At the end of the 2023 season, St Kilda signed its first-ever automotive partnership with Chery. The three-year partnership solidifies the car manufacturer as the co-principal partner of the club’s AFL program and co-major partner across the AFLW. Chery branding will feature prominently on the back of both teams’ jerseys and on the neckline of the men’s jumper. It will also be found on off-field apparel for both teams.


“We are very excited to be partnering with St Kilda as their first automotive sponsor and for the Chery brand to be entering the AFL landscape with the opportunity to connect with the Australian sporting audience,” said Chery Motor Australia managing director Andy Zhang. “The Chery brand represents innovation, style and performance, and these attributes align perfectly with the Saints”.


At the end of last season, Westinghouse signed a three-year deal with St Kilda, making them a major partner and official coach partner across the team’s AFL and AFLW programs.

The partnership will see St Kilda and Westinghouse host a number of community initiatives to engage both AFL lovers and Australian families. The electric manufacturing brand will feature on the collar and chest of all AFL and AFLW coach polos, as well as the club media banner and interchange bench. 

“We aspire to play a brand of football that you can depend on week in and week out and this philosophy aligns perfectly with Westinghouse, so we couldn’t be happier to enter this partnership,” said St Kilda chief executive officer Simon Lethlean last year. 

CMC Markets

In 2022, CMC Markets renewed its relationship with the club, solidifying the financial institution’s logo on the front of the teams playing jerseys until the end of the 2025 season. First partnering in 2020, CMC has been an integral part of several corporate initiatives and establishing a stronger connection between fans and the club.

“Our partnership brings together two communities built on shared values of performance and innovation with fans and members at the forefront,” said head of CMC Markets in Asia Pacific and Canada, Matt Lewis in 2022. “Like St Kilda, we’re proud of our history and look forward to celebrating more milestones with the club during their historic season in 2023 and beyond”.

Major Partners

Platinum Partners

Watch this space for a breakdown of the sponsorship from each AFL team in the lead-up to the 2024 season launch next month.

Did you miss yesterday’s article? Check it out now for all the sponsor news from the GWS Giants.

Please login with linkedin to comment

AFL spotlight on sponsors st kilda football club

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]