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Reading: Spark Foundry Wins Cancer Council NSW Media Account
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B&T > Media > Spark Foundry Wins Cancer Council NSW Media Account
Media

Spark Foundry Wins Cancer Council NSW Media Account

Staff Writers
Published on: 24th May 2019 at 8:50 AM
Staff Writers
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Spark Foundry has won the media account for Cancer Council NSW following a three-way pitch against Kaimera and the incumbent, Initiative.

It is the agency’s first big win following Publicis Media’s recent move consolidating Blue 449 into the Spark Foundry brand. 

Spark Foundry will be responsible for CCNSW’s full media strategy, planning, and buying, as well as leading and supporting the charity’s digital transformation.

CCNSW is one of Australia’s leading cancer charities, conducting and funding world-class research.

CCNSW director of marketing and fundraising Lyndsey Rice said: “We’re excited to be working with Spark Foundry.

“During the pitch process it was clear that Spark Foundry had the vision, experience, and deep understanding of our business to help support our digital transformation journey.”

Spark Foundry GM Matthew Turl added: “We are thrilled to welcome Cancer Council NSW back into our portfolio of clients.

“The work that they undertake is crucial in the fight against cancer and it is an honour to be entrusted to support their fundraising marketing program and their digital transformation journey.”

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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