Spark Foundry has won the media account for Cancer Council NSW following a three-way pitch against Kaimera and the incumbent, Initiative.

It is the agency’s first big win following Publicis Media’s recent move consolidating Blue 449 into the Spark Foundry brand. 

Spark Foundry will be responsible for CCNSW’s full media strategy, planning, and buying, as well as leading and supporting the charity’s digital transformation.

CCNSW is one of Australia’s leading cancer charities, conducting and funding world-class research.

CCNSW director of marketing and fundraising Lyndsey Rice said: “We’re excited to be working with Spark Foundry.

“During the pitch process it was clear that Spark Foundry had the vision, experience, and deep understanding of our business to help support our digital transformation journey.”

Spark Foundry GM Matthew Turl added: “We are thrilled to welcome Cancer Council NSW back into our portfolio of clients.

“The work that they undertake is crucial in the fight against cancer and it is an honour to be entrusted to support their fundraising marketing program and their digital transformation journey.”