Do you moan that social is evil and very possibly “the end of humankind as we know it”? But what about all the good it does, too, argues Michael Jenkins (pictured below), at Melbourne digital agency Shout! Web Strategy…
Social media gets a pretty bad wrap sometimes. If I had a dollar for every time time a Baby Boomer has moaned, ‘I’m so glad social media wasn’t around in my younger days’ I’d be writing this post from my own private island.
What about all the good things that come with social media?
Take any one of the recent world events as an example. News of tragedy, devastation and heartache has been met with a world united via social media. Feeds flooded with rainbow filter in support of marriage equality; #prayforparis allowed Facebookers to support for those effected by the terrorist attacks with a click of a button; and closer to home the news of the Australian dairy crisis spurred the #milkmo.
Most recently, as we celebrate Global Breastfeeding Week, we also become aware of social media is helping to nourish thousands of babies across the country. Online communities such as Human Milk 4 Human Babies (HM4HB) – a Facebook milk-sharing network with 4000 Australian members – is just one of many initiatives fuelled by social media that is transforming the lives of women and their babies.
Social media helps break news as-it-happens. So much so, that 60 per cent of people to use sites like Facebook as their destination point for news updates. Social media is also breathing life into traditional news sources as they turn to digital platforms to promote print features and drive sales.
Quite possibly the most impactful new feature on Facebook, the safety check in has provided relief to many worried friends and family. Activated after the Nepal earthquake , the safety check is a simple way to let your loved ones know you’re ok.
Gives ‘real’ people a voice
The ultimate democratising, mass communication tool, social media grants everyone a voice. It’s a platform where young and old can share their opinion on politics, sport, and perhaps more importantly, brand experiences with the world. It’s a tool to give people (and businesses) global proportions. Who could ever forget when this young boy met his hero Batman?
Think social. Think good.
Social media platforms were also designed for good – to help reconnect long lost friends; and allow people to keep in touch. Platforms like Facebook help create online communities of people who may have never met, but are connected by a common interest or mutual bond. It’s given the unheard a real voice, and an opportunity to share an opinion and even lead the social agenda.
Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings detail confirming November and December ad demand is well above where it was at the same time last year. The October market was boosted by […]
Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]
A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]
In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]
Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]
Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani. The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek […]
Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]
Brand experience and innovation company Akcelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]
7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]