Booze-Free Beer’s “Sober As A Motherfu…” Ads Catch Ire Of Standards Board

Booze-Free Beer’s “Sober As A Motherfu…” Ads Catch Ire Of Standards Board
SHARE
THIS



No-alcohol beers appear all the rage at the moment, with brewing behemoths Heineken and CUB among a number of brewers to launch into the market over the past 12 months.

And you’d think the arrival of a tasty ale that doesn’t get you drunk, make a fool of yourself or crash your car would be overwhelmingly welcomed.

However, a new no-booze brew in the UK appears to be having the opposite effect.

download

Brewdog’s PUNK AF alcohol-free lager has taken an all-the-more provocative marketing approach with an outdoor campaign that includes the slogan “As sober as a motherfu”.

The brainchild of London creative agency Uncommon, the ads have already garnered a number of complaints from people who regard the slogan as offensive and inappropriate for children to view.

A spokeswoman for the UK’s Advertising Standards Authority revealing the billboards havr received a total of 14 complaints, namely from mothers concerned with about one location’s proximity to a London primary school.

“We have received 14 complaints where complainants challenged whether the ad was likely to cause serious or widespread offence,” the spokeswoman said.

“Ten complainants also challenged whether the ad was inappropriate for display in a medium where it could be seen by children. We are currently investigating and will publish our decision in due course.”

In further bad news for Uncommon and the brewer, Brewdog’s previous agency, Manifest, claimed it actually pitched the idea of a no-alcohol beer to the client earlier this year only to have it rejected at the time. Brewdog has denied the claim.

 

 

 

 

 

Please login with linkedin to comment

Ad campaigns brewdog

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]