B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: SMI Data: Agency Ad Spend Hits Record $689 Million For Month Of October
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > SMI Data: Agency Ad Spend Hits Record $689 Million For Month Of October
Media

SMI Data: Agency Ad Spend Hits Record $689 Million For Month Of October

Staff Writers
Published on: 16th November 2016 at 10:24 AM
Staff Writers
Share
3 Min Read
Office Party
SHARE

Australia’s media agency market has set itself up for a stronger final quarter after a better-than- expected October in which total ad spend has already hit a record level after growing 0.9% year-on-year to $688.9 million.

Each of the outdoor and radio media are also reporting record levels of agency ad spend for the month, while the metropolitan radio market (+13.8 per cent to $36.9 million) reported the highest monthly ad spend ever recorded in the 10 years of SMI data.Screen Shot 2016-11-16 at 10.19.11 am

However, those gains are at least in part due to timing issues with an extra Monday falling in October 2016 which resulted in an extra campaign loading period for Outdoor and a higher-than-usual level of week-commencing campaigns for Radio.

But SMI AU/NZ Managing Director Jane Schulze said that irrespective of the timing issues, it was still a solid result off an already strong benchmark.

“October 2015 was also a record for month of agency ad spend having lifted eight per cent from the 2014 result so for the market to deliver even more ad dollars is evidence of a growing confidence,’’ she said.

“And this result will improve even further once late digital bookings are collected at the end of the month.’’

The solid October result has also further improved the record numbers already being reported for the financial and calendar year-to-date periods, with those totals up 1.4 per cent and 2.0 per cent respectively.

Meantime, Schulze said SMI will also soon be implementing further improvements to SMI’s Digital Category ad spend data with more granular detail becoming available for the largest-spending category of Automotive Brands and also the Pharmaceuticals market.

She said the Automotive Brand ad spend data will soon be available by the recognised industry sectors of Micro/Small Cars, Medium/Large Cars, SUVs, Light/Commercial vehicles and then Auto Brand/Sponsorship. Similarly, the Pharmaceutical Digital category data will better reflect industry groupings as follows: Analgesics, Skin/Respiratory, Supplements/Vitamins and a separate Pharma Brand/Sponsorship sub-category.

“Given the nature of the Digital media it is notoriously difficult to source accurate ad spend data and SMI’s Agency partners continue to fill that gap by providing more detail within key product categories,’’ Schulze said.

In October SMI’s category data detailed strong growth in Gambling ad spend (+27.5% YOY) and further growth in the Other Financial Services category (+40.4%). In contrast the only major categories reporting lower spend were Travel (-3.9%) and Insurance (-1.7%).

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, SMI Data
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

B&T’s Cannes Diary: Saturday & Sunday
17/06/2025
Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
Kirsty Muddle & Chris Howatson Return To Lead 2025 IPA Business & Agency Leadership
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?