SMI Data: 2023 Ad Spends Second Biggest On Record, With OOH The Star Performer
Latest SMI Data debunks fears that 2023 was a trying 12 months.
SMI Data: Referendum Gives Agencies A Shot In The Arm, But Spends Down 3.8% YOY
It's a mixed bag in SMI's September numbers. Much like getting the…
SMI Data: Women’s World Cup Gives August Ad Spends A Handy Kickalong
The Women's World Cup proves a boon for ad agencies and a…
SMI Data: Aussie Ad Spends Up 2.2% For The Financial Year; Outdoor Proves Star Performer
Latest SMI data provides rosier picture than many feared since Dr Phil…
SMI Data: May Ad Spends Inch Into Positive Territory, Ably Led By OOH & Cinema
Outdoor and cinema say goodbye to COVID shackles and prove to be…
SMI Data: Ad Spends Still Healthy, As April & Outdoor Make For A Bumper Month
Despite some gloomy predictions, ads spends are still holding up. Rent, petrol…
SMI Data: Aussie Ad Spends Dip 1.5% Year On Year For Month Of March
Alas these numbers come with a smidgen of doom & gloom. Think…
SMI Data: Ad Market Down YOY As Government Spends Wane, But Demand Still High
Reported storm clouds fail to hit Australia's media industry, as agencies warned…
SMI Data: January Ad Spends Down 10% YOY, As Government Spends Evaporate
There's some real home truths in this month's SMI Data. Admittedly, nothing…
SMI Data: Aussie Media Spends Up 6.9% In 2022 To $9 Billion
Feel last year's staff Christmas party was on the stingy side? Confirm…
SMI Data: Ad Spends Remain Buoyant, Up A Healthy 4.1% In October
Is this the calm before the ad storm or has said storm…
SMI Data: Aussie Ad Spends Hit Record $8.8 Billion In 21/22 Financial Year
SMI data confirms media spends at an all-time high, in what can…
SMI Data: May Ad Spends Down A Teeny Bit Year On Year
Ad spends down slightly but no reason to panic says latest SMI…
SMI Data Bought By US Private Equity Firm GTCR
It's Veuve for breakfast over in the SMI offices this morning as…
SMI Data: Federal Election Sees Ad Spends Up 5.5% In April
No agency worth their salt would admit to working with Clive Palmer,…
SMI Data: Ad Spends Continue Their Trajectory In March
Latest ad spend data proves you've never had it better. On the…
SMI Data: February Ad Spends Up 3.3% YOY
February proved a bumper month for Aussie advertising spends, biblical flooding and…
SMI Data: January Ad Spends Up 15.4% YOY
The good news keeps on coming for Aussie media agencies. Which should…
SMI Data: Aussie Agencies Delivered A Record $8.6 billion In Expenditure In 2021
2021's record year of ad spend didn't translate to Christmas cards on…
SMI Data: November Ad Spends The Highest On Record!
Want to start the new year with a good news story? Well,…
SMI Data: Ad Spends Up 2.7% In October
Study finds adland's put the COVID travails behind it. Although you'd still…
SMI Data: Ad Spends Up 15.5% For September, As The Footy Finals Prove A Boon
September proved to be a top month for adlanders and Penrith and…
SMI Data: Aussie Ad Spends Now Just Shy Of An All-Time High As TV & Digital Surge
There's never been a better time to be in the ad business.…
SMI Data: Ad Market’s Recovery Continues In July, As Olympics Deliver Golden Jolt
Ad spends continue to prove to be a Betty Crocker sponge cake…
SMI Data: Ad Spends Continue Their March Forward In July, As Tokyo Gives Numbers A Golden Boost
Ad spends continuing to defy lockdown's doom & gloom. Clearly they don't…
SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History
Work at a media agency? Nervous about asking for a pay rise?…
Aussie Ad Spends Soar Back Above Pre-Covid Levels, As OOH Proves The Star Performer
What a difference 12 months makes! Well, apart from the grey hairs…
SMI Data: March Bookings Up 2.1%, With May/June Expected To Exceed 20%
SMI data expecting May/June to be a doozy for ad spends. Good…
SMI Data: Ad Spends Continue Their Recovery, Ably Led By TV Up 8.5%
Australia's media market has continued to recover from the COVID pandemic in…
SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites
Did the January numbers have your head of accounts slugging from a…
SMI Data: Aussie Ad Spends Soar Off The Back Of Digital
2020 increasingly becoming a bad, distant memory. Save for the face masks…
SMI Data: Footy Grand Finals See Ad Spends Soar For October, As COVID Fears Subside
Finally, it's some good news relating to ad spends! Sadly, it's still…
SMI Data: September Ad Spends Down As Footy Finals Shift To October
Latest ad spend data proving both hot & cold. It's like those…
SMI Data: Aussie Ad Market Shows Strongest Improvement Since COVID Outbreak
Latest data reveals some green shoots in Australia's media spends. Sort of…
SMI Data: Ad Spends Down 28.4% For July, But Green Shoots Starting To Appear
There's a bit of good news and a bit of bad news…
“Worst Year In Living Memory!” Aussie Ad Spends Plummet 14.7% In 2019/20
As expected, 2019/20 ad spends make for very difficult reading indeed. Even…
SMI Data: Ad Spends Plummet Over 40% For May (As Outlook Brightens)
There's good news and there's bad news in the latest SMI ad…
SMI Data: Ad Spends Plummet 35.4% In April After CV-19 Sinks Its Teeth In (But Newspapers Enjoy A Rise)
April's ad spends data makes for some rather difficult reading. Thankfully, not…
SMI Data: March Enjoys Better Than Expected Ad Bookings, As Newspapers Surge 30.2%
March's ad bookings were a horror show, but thankfully more in the…
SMI Data: Agency Bookings For February Showed Promise Prior To CV-19’s Arrival
Data shows Feb bookings were looking quite promising. And then some f@cker…
