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Reading: Singapore Tourism Board Teams Up With Komodo To Launch TikTok Travel Miniseries, Featuring Sofia Ligeros & Jiny Maeng
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B&T > Campaigns > Singapore Tourism Board Teams Up With Komodo To Launch TikTok Travel Miniseries, Featuring Sofia Ligeros & Jiny Maeng
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Singapore Tourism Board Teams Up With Komodo To Launch TikTok Travel Miniseries, Featuring Sofia Ligeros & Jiny Maeng

Staff Writers
Published on: 20th January 2025 at 9:55 AM
Edited by Staff Writers
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Singapore Tourism Board (STB) Oceania, in partnership with global social media and influencer marketing agency, Komodo, has announced the launch of ‘The Journey: Singapore’ – a gamified TikTok travel miniseries. The inaugural season will feature six of Australia’s top content creators competing to win the title of ‘The Destination’s Most Viral Creator’, with a bonus of a trip-for-two to Singapore for one of their followers.

The series was developed by Komodo and is premiering on 3 February. Hosted by TV personality Josh Moss, the miniseries will see Olympic diver Sam Fricker, adrenaline and connection master Aaron Casa, real-estate-agent-turned-nomad Sofia Ligeros, foodie Jiny Maeng, dynamic duo Rosie and Harry, and viral dance sensation Nathan Lust hit the streets of Singapore to compete and complete four challenges, with the help of the followers they hope to reward with a Singapore holiday of their own.

@thejourneylive

Introducing – @Jiny Maeng

♬ original sound – The Journey

In addition to following the travels of the creators, the TikTok LIVE Diary Room, hosted in the TikTok studios, will be the home of the creators’ confessions and behind-the-scenes insights from their time in Singapore.

Other brand partners on board for this season include Revolut and Samsonite.

“Singapore offers many delightfully unexpected experiences for both first-time and repeat visitors. Hence, we’re very excited to showcase the destination to new audiences through the lens of these content creators,” Oliver Chong, executive director, International Group & Oceania, STB said.

“As a city that is easy to navigate, with a wide range of unique attractions and activities – from culture and heritage to food and nature – Singapore is the perfect playground for content creators to explore, discover and unleash their creativity and skills. It is our ultimate wish of course that The Journey will inspire their fans to come and experience the city for themselves,” Chong added.

“Tourism boards and global destinations are operating in an environment that has been massively disrupted, with many consumers today making their travel plans based entirely on what they see online and on their social feeds, not traditional advertising. The Journey was born as a result of our need to organically showcase destinations through gamified content, and we’re delighted to partner with Singapore on our inaugural first-hand experience to successfully harness the power of influencers and social media, particularly TikTok, to revolutionise traditional marketing strategies and deliver superior results,” Nick Seymour, co-founder & director, Komodo said.

The Journey: Singapore will be the second Australian campaign under STB’s global Made in Singapore banner that aims to inspire travel to Singapore.

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TAGGED: KOMODO, singapore tourism board
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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.

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