Australian Digital Out-of-Home (DOOH) media business, Shopper Media Group, has added to its experienced leadership team.

The Group has appointed Jamie Hollebone to the newly created role of head of revenue to integrate more efficient media buys for its expansive network of clients.

Shopper Media Group CEO Ben Walker said Hollebone’s appointment is part of the company’s strategy to accelerate the next phase of growth for Shopper Media Group and continue to drive its competitive advantage.

“Shopper Media Group is projecting unprecedented growth in the new year as we build on our strategy
to drive best practice within the industry.

“The introduction of SHOPPER Ai, our new heat map-based media planning tool enables us to view the Australian retail market through a lens providing transparency on locations and efficiencies of retail Out-of-Home.

“It offers our clients a new level of precision, targeting and efficiencies for retail out-of-home buys by overlaying shopping centre demographics nationally.”

“To drive the success of our pioneering technology, we continue to assemble a competitive team with
leadership nous and proven track records for driving innovation, enabling us to be agile and continue to
transform and dominate the market in local shopping communities,” said Walker.

Jamie Hollebone joins the team with critical revenue experience spanning more than 20 years in media, sales and advertising management, having previously worked as the media director at Astus Australia.

The newly created role as head of revenue will provide additional leadership to the SMG sales team to
assist in creating deals that will better integrate service packages for clients and agencies while also maximising revenue.

“Jamie Hollebone has the drive and ambition stepping into this new role to meet the current needs of
Shopper’s clients, but also cutting-edge ideas to overcome future challenges the industry will face.

“We have always been customer-centric and his strong relationships with significant media players as well as
expertise in ensuring the best media buy for clients, now supported by our SHOPPER Ai tool, will be a
significant asset to the company,” added Walker.

Hollebone said, “The Out-Of-Home space has been incredibly active in recent years, and the growth
and innovation that Shopper Media brings to the industry has been exciting to watch.

“I am thrilled to be joining the team.”

Shopper Media Group this year announced it reached a portfolio of 270 shopping centres across the country.