The Seven Network has axed Today Tonight in Adelaide and Perth.
Both Perth and Adelaide will screen their final episodes this week.
Speaking from Perth, director of news and public affairs Craig McPherson said: “For 25 years Today Tonight has dominated in Perth and Adelaide. Producing more than 25,000 stories reflecting the good, the bad and everything in between of their constantly growing markets.
“To end such a successful reign has been one of the toughest decisions but a necessary one as the audiences shift and change along with the economics. I want to thank all both past and present Today Tonighters. Always committed. Always passionate.”
Some staff will be redeployed into the Adelaide and Perth newsrooms.
The axing of the show across two cities certainly doesn’t do anything to quash the industry rumors that new CEO James Warburton is fattening Seven for sale.
The rumours are not helped by Warburton’s decision to cull Sunday Night the first to be axed), streamline Seven’s management, and sell Pac Mags to rival Bauer. Adding to that, there’s this week’s news that Seven – and rival Nine – are both predicting softening ad markets over the coming 12 months.
Even analysts are unconvinced the possibility of a sale is off the table, with JP Morgan analyst Eric Pan saying that the firm believed Warburton was brought onboard to “transform the company either through a sale of the company or significant acquisitions that will change the revenue composition of the company”.
He said: “We believe the likelihood of a sale of the company is higher than acquisitions that are significant enough to transform the revenue composition of the company due to balance sheet constraints.”
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]