It appears those bike share schemes aren’t just a plague in Australian cities but globally, too.
Even in bike-friendly Paris, residents are apparently none to happy about the behaviour of users of the city’s Lime electric scooters that has led to a surge in complaints and negative media coverage.
Despite their popularity (one in 10 Parisians already use the service and one in four plan to), Lime riders are apparently bombarded with abuse for the way they drive.
Enter a new campaign by Parisian agency Buzzman (famous for its fantastic Burger King work) that makes light of hostile comments slung the way of Lime scooter riders.
The OOH executions include the lines “Sh*tty scooters!”, “Scooters really p*ss me off” and “These scooters are such a f*cking pain”.
The brand hopes to prove to its detractors that it understands their pain, and that Lime is keen to discourage any bad behaviour. The brand is launching the campaign from the 6th June in Paris, followed by all of Metropolitan France.
Commenting on the work, a Lime spokesperson said: “Our mission is to bring more freedom, flexibility and speed to urban lifestyles, but in a respectful, healthy and pleasant way.”
