SCA Appoints Maryanne O’Sullivan To Head Of Agency Sales

SCA Appoints Maryanne O’Sullivan To Head Of Agency Sales
B&T Magazine
Edited by B&T Magazine



Southern Cross Austereo (SCA) has announced the appointment of Maryanne O’Sullivan as head of agency sales, Sydney.

O’Sullivan joined SCA almost five years ago as a group sales manager in the Agency team.

In the new role, she will be responsible for leading the audio agenda with agency partners, delivering on SCA’s digital audio growth strategy, and supporting the agency team to provide insight-led solutions for advertisers.

O’Sullivan brings 13 years’ experience in media sales leadership in free-to-air television, subscription television, radio, podcasting, and digital media to the new role.

She has management and leadership expertise across in Australia, the UK and US and worked for Sky Media in London and A+E Television Networks in New York.

Amanda Unwin, head of radio sales, said: “Maryanne is well respected and regarded in the Sydney agency market and has a proven track record of delivering results for our advertiser and agency partners.

“She is an exceptional leader, and I am excited about what she will bring to this role in a time of rapid and exciting change at SCA, for audio and in our industry.”

O’Sullivan said: “I have been fortunate enough to have experienced outstanding leadership and mentoring at SCA, so I feel privileged to have now been given the opportunity to lead the Sydney Agency team.

“I am passionate about our business, our people and driving stronger partnerships with our agencies and clients alike.

“With the rapid digitisation of audio and growth in our product suite, I look forward to leading the fantastic team around me into a bright future ahead. Together we will continue to deliver thought leadership and insightful solutions to the Sydney market.”




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Amanda Urwn SCA

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