SCA Appoints Maryanne O’Sullivan To Head Of Agency Sales

SCA Appoints Maryanne O’Sullivan To Head Of Agency Sales
B&T Magazine
Edited by B&T Magazine



Southern Cross Austereo (SCA) has announced the appointment of Maryanne O’Sullivan as head of agency sales, Sydney.

O’Sullivan joined SCA almost five years ago as a group sales manager in the Agency team.

In the new role, she will be responsible for leading the audio agenda with agency partners, delivering on SCA’s digital audio growth strategy, and supporting the agency team to provide insight-led solutions for advertisers.

O’Sullivan brings 13 years’ experience in media sales leadership in free-to-air television, subscription television, radio, podcasting, and digital media to the new role.

She has management and leadership expertise across in Australia, the UK and US and worked for Sky Media in London and A+E Television Networks in New York.

Amanda Unwin, head of radio sales, said: “Maryanne is well respected and regarded in the Sydney agency market and has a proven track record of delivering results for our advertiser and agency partners.

“She is an exceptional leader, and I am excited about what she will bring to this role in a time of rapid and exciting change at SCA, for audio and in our industry.”

O’Sullivan said: “I have been fortunate enough to have experienced outstanding leadership and mentoring at SCA, so I feel privileged to have now been given the opportunity to lead the Sydney Agency team.

“I am passionate about our business, our people and driving stronger partnerships with our agencies and clients alike.

“With the rapid digitisation of audio and growth in our product suite, I look forward to leading the fantastic team around me into a bright future ahead. Together we will continue to deliver thought leadership and insightful solutions to the Sydney market.”




Please login with linkedin to comment

Amanda Urwn SCA

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]