SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
B&T Magazine
Edited by B&T Magazine



SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide.

De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award.

He is just one of more than five fresh local news talent employed in regional newsrooms, as SCA continues to invest in journalists.

SCA News is committed to giving regional journalists the same opportunities as their metro counterparts to create digital audio content, while also upskilling the team for both radio and the hyper-local News podcast offering on LiSTNR.

Consumption of local news in the on-demand audio space has grown by 329 per cent* year-on-year for SCA with more than 5.8 million news downloads, an average of 116,000+ downloads each week, driven by audience demand who want to know what’s happening in their own backyards.

Natasha Jobson, SCA’s head of news operations, said she was immediately impressed with De Silva’s passion for news gathering, and desire to work in the media industry.

“Zac became such a valuable member during his Sydney newsroom internship, and we are thrilled to welcome him to his first news gig in our Albury newsroom,” she said.

“We are dedicated to delivering the best local news nationwide, as the demand for hyper local news continues to grow. We’re responding to that demand by investing in our regional markets and bringing fresh faces to our newsrooms. Many of our new recruits are transitioning from the shrinking print industry, bringing with them a wealth of local knowledge and contacts.”

“We know our local markets are important and we are committed to ensuring there is always space for high-quality, local news, created by our journalists who are digital audio savvy, and passionate about their local markets.”

CRA chief executive officer Joan Warner congratulated De Silva on his new role with SCA.

“The Brian White scholarship is about the radio industry investing time in supporting the development of Australian journalism.  We’re delighted Zac has been offered the opportunity to start his career with SCA at a time when regional newsrooms are more important than ever.”

*Source: OmnyStudio Analytics, June 2020 -June2021




Please login with linkedin to comment

Brian White Scholarship regional radio SCA

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]