Sales And Marketing: What’s A Healthy Tension Between The Two?

Sales And Marketing: What’s A Healthy Tension Between The Two?

This story was originally published by

In this piece from Forbes' contributor H.O. Maycotte the marketing and sales teams don't often see eye-to-eye on what constitutes as a lead. Here, Maycotte gives some ways to overcome that.




Sales and marketing want the same thing: better business results for the company. I think the difference often lies in how to get there.

A little healthy tension between the two groups’ views isn’t a bad thing. But based on my experience leading a growing startup, I also think that harmony between them — while challenging to achieve, for the reasons outlined in the rest of this article — is really important to attaining solid business results.

For two terms that get put together nearly as often as love and marriage or peanut butter and jelly, sales and marketing don’t seem to have enjoyed the smoothest of relationships over the years. While some companies have found harmony between the two, interaction between these two teams at other companies has been characterized as everything from a rocky relationship to outright war.

What’s up with that?

I believe if we can get at the heart of some of the common disagreements between sales and marketing, we can find ways to bring them together. The result can be an alliance that’s far greater than the sum of its parts. One source has calculated that aligning sales and marketing could boost revenue by more than 200%.

Read the full article here.




Please login with linkedin to comment

Colour LinkedIn

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]