In this piece from Forbes' contributor H.O. Maycotte the marketing and sales teams don't often see eye-to-eye on what constitutes as a lead. Here, Maycotte gives some ways to overcome that.
Sales and marketing want the same thing: better business results for the company. I think the difference often lies in how to get there.
A little healthy tension between the two groups’ views isn’t a bad thing. But based on my experience leading a growing startup, I also think that harmony between them — while challenging to achieve, for the reasons outlined in the rest of this article — is really important to attaining solid business results.
For two terms that get put together nearly as often as love and marriage or peanut butter and jelly, sales and marketing don’t seem to have enjoyed the smoothest of relationships over the years. While some companies have found harmony between the two, interaction between these two teams at other companies has been characterized as everything from a rocky relationship to outright war.
What’s up with that?
I believe if we can get at the heart of some of the common disagreements between sales and marketing, we can find ways to bring them together. The result can be an alliance that’s far greater than the sum of its parts. One source has calculated that aligning sales and marketing could boost revenue by more than 200%.
Read the full article here.
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]