Saatchi & Saatchi Melbourne has appointed Simon Bagnasco (main photo) as its new executive creative director.

Over the past decade he has worked at a number of high profile creative agencies including DDB, Y&R, BWM, Publicis Mojo and Clemenger BBDO. His work has been recognised globally at all the major award shows, including Cannes, D&AD, One Show and the Clio Awards.

On the appointment, Mike Spirkovski, Saatchi & Saatchi Australia chief creative officer said, “Bagnasco’s reputation speaks for itself. He’s an incredibly driven creative leader who knows how to make famous work for famous brands and we like that.”

Mark Cochrane, Saatchi & Saatchi Melbourne managing director said, “Since opening the Melbourne office in early 2016, the agency has enjoyed incredibly fast growth and created a great body of work for our much-loved clients. We are now very excited to have Simon’s leadership, inspiration and Nothing is Impossible spirit to creatively lead us into the future.”

“I’m incredibly excited to be joining the talented people at Saatchi & Saatchi,” said Bagnasco. “The agency is doing great things in the Melbourne market and I’ll do my best to help create work that lives up to the iconic name on the door.”