Rubicon Project, which operates one of the industry’s real-time trading platforms, is launching a global advertising exchange for Future plc, the international media group and digital business.

This will enable advertisers and their agencies to reach Future’s audiences around the world via a single advertising automation platform.

Future’s global exchange will include inventory from all of the media group’s major brands – such as Tech Radar, PC Gamer, and Total Film – which reach more than 50 million international consumers a month collectively online, on tablets and smartphones.  Buyers will now be able to access those users faster and more easily than ever before through Rubicon Project’s technology platform.

With specially engineered hardware to enable low latency trading, Rubicon Project’s Advertising Automation Cloud currently processes 2.5 million queries per second and trillions of bid requests each month on behalf of hundreds of premium publishers and applications and tens of thousands of advertiser brands who rely on the Advertising Automation Cloud to buy and sell advertising inventory.

Commenting on the news, Gerson Barnett, director of programmatic and 3rd Party Revenues at Future says: “The launch of our global private marketplace powered Rubicon Project puts us at the forefront of digital advertising trading. We see automated advertising as one of the most important trends facing media groups, and are glad to be working with Rubicon Project to offer audience-based, data rich inventory to premium buyers.”

Jay Stevens, general manager, international, Rubicon Project, adds: “Like News Corp and Turner before them, Future’s launch of a global marketplace on our platform is another example of sellers taking increased control of their inventory, and organising their sales offering to maximise revenues, regardless of the location of their audiences.”