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Reading: Car Insurer ROLLiN And Bear Meets Eagle On Fire To Highlight Hip Hop History In New Project
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B&T > Campaigns > Car Insurer ROLLiN And Bear Meets Eagle On Fire To Highlight Hip Hop History In New Project
Campaigns

Car Insurer ROLLiN And Bear Meets Eagle On Fire To Highlight Hip Hop History In New Project

Staff Writers
Published on: 8th August 2022 at 9:44 AM
Staff Writers
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ROLLiN car insurance has partnered with creative studio Bear Meets Eagle On Fire (BMEOF) to create a 16-part mini-series celebrating important dates in hip hop history.

Building on the cultural cachet of the brand launch spot — which featured a yellow puppet named Larry rapping along to Digital Underground’s ‘90s classic ‘The Humpty Dance’— ‘Hip Hop Holla’ introduces two new characters to the campaign.

Li’l Deets and Jackpot are hip hop connoisseurs who drop their knowledge on all things hip hop from August 8, with new episodes out twice a month on Instagram.

People can also access Lil’ Deets and Jackpot’s ‘HIP HOP HOLLA’ Spotify playlist, and in the future, get special offers connected to episodes.

Micah Walker, chief creative officer, BMEOF said: “This kicks off a unique calendar of projects for the brand this year. Hip Hop Holla celebrates a love for the genre we’ve connected to the brand, but throughout the year we’ll remix and reimagine other aspects of culture as well.”

Credits:
Client: ROLLiN’ Insurance / IAG
Agency: Bear Meets Eagle On Fire
Production Company: Revolver
Director: Mike Long
Editor: Lily Davis at The Editors
Post Production: Blockhead VFX
Sound: Rumble
Puppet makers/ Puppeteers: Make-Up Effects Group

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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