Car Insurer ROLLiN And Bear Meets Eagle On Fire To Highlight Hip Hop History In New Project

Car Insurer ROLLiN And Bear Meets Eagle On Fire To Highlight Hip Hop History In New Project

ROLLiN car insurance has partnered with creative studio Bear Meets Eagle On Fire (BMEOF) to create a 16-part mini-series celebrating important dates in hip hop history.

Building on the cultural cachet of the brand launch spot — which featured a yellow puppet named Larry rapping along to Digital Underground’s ‘90s classic ‘The Humpty Dance’— ‘Hip Hop Holla’ introduces two new characters to the campaign.

Li’l Deets and Jackpot are hip hop connoisseurs who drop their knowledge on all things hip hop from August 8, with new episodes out twice a month on Instagram.

People can also access Lil’ Deets and Jackpot’s ‘HIP HOP HOLLA’ Spotify playlist, and in the future, get special offers connected to episodes.

Micah Walker, chief creative officer, BMEOF said: “This kicks off a unique calendar of projects for the brand this year. Hip Hop Holla celebrates a love for the genre we’ve connected to the brand, but throughout the year we’ll remix and reimagine other aspects of culture as well.”

Credits:
Client: ROLLiN’ Insurance / IAG
Agency: Bear Meets Eagle On Fire
Production Company: Revolver
Director: Mike Long
Editor: Lily Davis at The Editors
Post Production: Blockhead VFX
Sound: Rumble
Puppet makers/ Puppeteers: Make-Up Effects Group




Please login with linkedin to comment

bear meets eagle on fire Rollin

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]