Programmatic Marketing Platform Rocket Fuel has appointed a new sales director, group sales manager and sales manager within their Sydney team.
Mailee Creacy, former director of enterprise solutions for Rocket Fuel in New York joins the Sydney office as sales director (NSW and QLD). Creacy is an accomplished digital media executive, having been with the company since 2010. She will lead all pre-sales functions, ensuring Rocket Fuel’s customers get the most value from its products and services.
Former Fairfax and MCN senior account manager Joanna Woods also joins the Rocket Fuel team, taking up the position of group sales manager. Woods, will lead Rocket Fuel’s managed services across key agency holding groups.
Andrew Hill takes up the sales manager role, joining from MCN. With a 10 year career in digital media, Hill brings an outstanding depth of industry knowledge to further strengthen Rocket Fuel’s national offering.
The new hires reflect the ongoing shift towards programmatic advertising in the Australian market, says Australian MD, JJ Eastwood. “Both of these appointments are very positive for Rocket Fuel considering our rapidly growing client base in Australia.
“As a market-leader in programmatic advertising, it’s essential we have the right expertise. Bringing on Mailee, Jo and Andrew is a crucial step for us to offer Australian marketers our products, in addition to media. I believe we now have the go-to-market expertise to further unlock Rocket Fuel’s incredible value.”
Since launching in Australia in June 2014, Rocket Fuel has consistently expanded its team to account for both direct relationships, and the rapidly growing number of self-serve Demand Side Platforms (DSPs) to clients in Australia and New Zealand.
Creacy said she’s looking forward the challenges of working in a new, international market. “Rocket Fuel’s increased focus on Australia will present a wealth of opportunities not just for me, but for the company’s global expansion in 2016.”
Woods said she’s excited to be joining Rocket Fuel during a sustained period of growth. “I’m really looking forward to joining the team at Rocket Fuel, given their commanding position within the local market and strong international profile. I’m enthusiastic to drive more new business and helping new and existing clients develop stronger, more effective campaigns.”
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]