The New BAU: COVID-19 Has Supercharged Digital Transformation
Often regarded as a slow and drawn out process, the COVID-19 outbreak…
Rocket Fuel Announces Snapchat Integration
Predictive marketing platform provider Rocket Fuel has been named as a Snapchat…
Rocket Fuel Enhances Self-service Platform With Dynamic Creative & Native Capabilities
Predictive marketing platform provider Rocket Fuel has announced new self-service offerings, including Dynamic…
Sizmek To Acquire Rocket Fuel For $US145m
B&T's speculation of Sizmek acquiring Rocket Fuel proves spot-on despite us never…
Sure, Tech’s Important, But Don’t Forget The People, Too!
Has Sharon from accounts recently been replaced by a Dr Who-like Dalek?…
Study: Two-thirds Of Millennials Receptive To AI In Advertising
Rocket Fuel’s unveiled its "Consumer Perceptions of AI Survey". And here it…
Rocket Fuel Launches Anti-Malvertising Platform
An anti-malvertising platform may sound like a giant laser akin to the…
Rocket Fuel Integrates IBM Watson Discovery
Rocket Fuel has expanded its partnership with IBM by integrating Watson Discovery…
Rocket Fuel Expands Sydney Team With Three New Hires
Yes, it's another appointment story. And yes, B&T persists with that godawful…
Rocket Fuel ANZ Appoints Mailee Creacy As Country Manager
Programmatic marketing platform provider Rocket Fuel today announced the appointment of Mailee…
Rocket Fuel Australia Expands Sydney Team With Three Sydney Hires
Upon leaving the Rocket Fuel offices do you remark, "What attractive staff"?…
Big Opportunity For Marketers As Aussies Get Massively Engaged In Olympics
Such is the Olympic spirit at B&T we're having a staff athletics…
Why The Merger Of Adtech & Martech Is Inevitable (& Will Change Everything)
It's rare B&T publishes anything stamped "must read", but if we had…
Rocket Fuel Explodes With Two New Melbourne Hires
A Melbourne office sans staff is like a bun without a pattie.…
Mobile Ad Spend Dwindles As Mobile Market Surges
Mobile players may be claiming they're getting most of the ad honey…
Why Are We So Reliant On Robots?
We regard the Terminator series of films as non-fiction. And this article…
Eyeota And Rocket Fuel Announce Partnership
Eyeota data segments now available in Rocket Fuel’s Programmatic Marketing Platform
Media Agencies Need To Buy On Best Tech, Not Just From Those In The Same Company
Are you confused about the best tech for your business? Well, this…
Marketers Are Getting Burned By Fancy Programmatic Tech That’s Not So Fancy
Do you pretend to 'get' programmatic but are secretly bamboozled by it?…
How Far Will One To One Marketing Go?
In this opinion piece JJ Eastwood, managing director, ANZ at programmatic company…
Rocket Fuel Nabs Ex-Amobee Campaign Manager To Enhance DSP Demand
Growing client demand for self-service demand-side ad platforms (DSPs) is fuelling ongoing…
Rocket Fuel Names Former Salesforce.com and Microsoft Executive Randy Wootton as CEO
Programmatic Marketing Platform Rocket Fuel, has named Randy Wootton as its new…
Handy Hints On How Not To F@ck Up Banner Ads
Do your banner ads suck harder than drinking chunky soup through a…
How To Create Better Banner Ads For Travel, Media And Dining Clients
Banner ads often suck but they don't have to. And if your…
How To Create Better Banner Ads: Automotive And Entertainment
Those with clients in these vertical, this post is for you. Or…
Another Reason Why Banner Ads Do Not Have To Be Crap
Much like your breath, your hair and your manners, your banner ads…
Banner Ads Don’t Have To Suck Claims New Research
They've been around for two decades or more, but for many banner…
Programmatic Buyer Rocket Fuel Fires Up With Two Hires
The company has announced two additions to its Australian management team.
