IPG Mediabrands, the global media arm of Interpublic Group, has today announced the appointment of a Head of Digital Solutions APAC for the Reprise brand.

Reprise is the full service digital performance and experience marketing agency within the IPG Mediabrands group of agencies. At Reprise our purpose is to connect brands with their customers through the right digital experience achieved through an unrivalled understanding of consumer behaviour.

The head of digital solutions APAC will function as a core catalyst within the APAC regional leadership team to champion world class digital experience and growth of our next generation digital network across the region, and the world.

With more than ten years industry experience spanning New York, Paris, Walldorf, Tokyo and Singapore, Simon Talvard-Balland is skilled at leading multi-national teams across search, social media, channel marketing, digital transformation and business development.

Having specialised in multiple categories including FMCG, technology, hospitality, health, and automotive, his passion for innovation and diversity led him to spend two years travelling across forty countries as an independent consultant / digital nomad before settling in Asia in 2014.

Talvard-Balland joins Reprise from his position as Regional Director Resolution Media where he led the Unilever account across the APAC region.

“I am both honored and delighted to join IPG Mediabrands APAC. Meeting with Scott (McBride), Leigh (Terry) and Craig (Ellis) stimulated the appetite for a new challenge in an innovative space, and I look forward to us building great things together.”

Scott McBride Chief Digital Officer IPG Mediabrands APAC commented “Simon joining the Reprise APAC team marks the evolution of the agency, moreover the beginning of a journey for which I’m very excited to enlist the holistic digital experience and channel skills that Simon brings to the network”.

Talvard-Balland will report to Scott McBride, Chief Digital Officer IPG Mediabrands APAC, and will be based in Singapore. His appointment is effective immediately.