Mexican sports reporter Maria Fernanda Mora is definitely one not to be messed with after she was apparently groped during a live broadcast.

Mora was reporting outside the stadium after local Mexican team Guadalajara beat Toronto and was soon surrounded by a group jubilant and apparently well-meaning Guadalajara fans.

However, one sleazy fatty decided to take advantage of the reporter and allegedly groped Mora’s backside not once but twice.

Having none of it, a visibly shaken Mora took matters into her own hands and delivered Mr Creep a whopping crack with her TV mic.

Mora later said of the incident: “What happened to me at dawn on Thursday, happens to thousands of women every day in public spaces.

“The difference is that it happened to me during a live link on television and I decided to defend myself. My reaction is what turned the fact into something viral,” she said.

Check out the unsavouriness below:

B&T is making an effort to curb unsavoury gendered behaviour in media, with our Changing the Ratio event.

We will provide attendees with game-changing ideas, practical tools and case studies to take back to their organisations. So to see captivating and inspiring speakers like Lisa Wilkinson, Deng Thiak Adut and Cátia Malaquias, grab last minute tickets to this event right here.

And our annual Women in Media Awards will also recognise exceptional women who’ve achieved astronomical success in the media and communications industry. Get started on entries here and get your hands on tickets here!