Report: Australian Newspaper Readership Falls, Magazine Audience Rises

Report: Australian Newspaper Readership Falls, Magazine Audience Rises
SHARE
THIS



Roy Morgan has released the latest readership results for Australian newspapers in 2018.

The report revealed over 15.7 million, or 76.9 per cent of Australians aged 14 and older read or access newspapers in print or online over a 7 day period.

This is a fall of 1.3 per cent from 2017.

While most of Australia’s leading newspapers saw a decline in cross-platform readership, a select few managed to come out on top.

The Herald Sun grew its digital audience to over 2 million, and the Australian Financial Review also increased its digital audience by 1.2 per cent to over 1.1 million readers.

Western Australia’s leading newspaper the West Australian grew its print readership 7.3 per cent to nearly 750,000 and The Saturday Paper saw strong growth across print readership, digital audience and total cross-platform audience.

Capture

 

Australia’s most widely read masthead continues to be the Sydney Morning Herald – with a cross-platform audience of 4,135,000, which is 2.8 per cent from a year ago.

Despite a decline in readership, the SMH increased its lead over Sydney rival the Daily Telegraph, which now has a cross-platform audience of 2,989,000, down 13.3 per cent in a year.

Conversely, additional data from Roy Morgan revealed 74.2 per cent of Australians read magazines whether in print or online, either via the web or an app.

That is up 1.2 per cent from a year ago.

Readership of solely print magazines was just under 12.6 million Australians up 0.2 per cent

Roy Morgan CEO Michele Levine said:“In contrast to those who might question the future of print publications it is print magazines that Australians continue to turn to.

“Nearly 12.6 million Australians read a print magazine in the year to December 2018, an increase of 0.2 per cent on a year ago”.

Please login with linkedin to comment

Online News Readership Roy Morgan

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine