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Reading: Report: Almost 40% Of Americans Admit To Eating Fast Food Every Day
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B&T > Marketing > Report: Almost 40% Of Americans Admit To Eating Fast Food Every Day
Marketing

Report: Almost 40% Of Americans Admit To Eating Fast Food Every Day

Staff Writers
Published on: 4th October 2018 at 11:09 AM
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A new study has revealed something that shouldn’t come as a shock to too many people – Americans love their fast food.

The study, by CDC’s National Center for Health Statistics (you can read it in full here), found that almost 40 per cent of Americans admit to eating fast food every day.

Researchers looked at the fast food eating habits of Americans between the period 2013 and 2016 and found 37 per cent of adults said they’d consumed fast food in the past 24 hours.

It was younger people – those aged 20 to 39 – which was the demographic most likely to gobble down a Whopper and fries.

Screen Shot 2018-10-04 at 11.03.37 am

The study found that as people got older they tended to eat less junk food. More surprisingly, the study debunked the idea that fast food is generally eaten by people from lower economic and social backgrounds.

According to the findings, the more money someone had, the more they were likely to eat fast food.

When it came to gender, men were most likely to buy fast food for lunch, while women would purchase it as a quick and inexpensive snack.

Of all respondents, 43.7 per cent said they bought fast food for lunch, it was 42 per cent for dinner, while 22.7 per cent opted for the breakfast menu.

The study noted: “During 2013–2016, approximately 37 per cent of adults consumed fast food on a given day. The overall percentage of adults who consumed fast food decreased with age, increased with income, and was higher among non-Hispanic black persons compared with other race and Hispanic-origin groups.

“In addition, a higher percentage of non-Hispanic white adults consumed fast food than did non-Hispanic Asian adults. Among men and women who consumed fast food, a higher percentage of men ate it for lunch, while a higher percentage of women ate it as a snack.

“Fast food consumption has been associated with increased intake of calories, fat, and sodium. A previous report estimated that adults consumed 11.3 per cent of their total daily calories from fast food. Consumers can find nutritional information on calories on the menu in most fast food establishments and restaurants.”

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TAGGED: Burger King, fast food, KFC, McDonald's, Subway
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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