Rejoice! B&T Awards 2017 Winners Revealed!

Rejoice! B&T Awards 2017 Winners Revealed!
B&T Magazine
By B&T Magazine
SHARE
THIS



The drinks were flowing and the gongs were going at the B&T Awards 2017 on Friday night, with CHE Proximity proving the big winner.

More than 600 people dressed to the tune of the swinging 60s and packed into Peninsula in Melbourne to find out first hand who would be recognised as the industry’s finest.

The Chaser‘s Andrew Hansen and Craig Reucassel were put in charge of making sure there was a beginning and an end to the evening, playing the role of MCs with much humour.

This year’s entries to the B&T Awards totalled over 400, which our esteemed judges eventually whittled down to 34.

In his opening address, B&T’s editor-in-chief, David Hovenden, acknowledged that the awards ceremony had taken place in the face of adversity.

“Who would have thought Melbourne would turn on whether like this?” he told the damp but spirited crowd.

“However, as all of our finalists tonight are testament to, adversity is actually opportunity. It’s a disruption of the status quo.

“For the fleet of foot tonight, there’s extra meals to be snared and more room on the dance floor.

“In our industry, it’s first mover advantage to be had as new technologies and ways to work see clients looking for fast moving agencies.

“I’m a proud Australian, and I firmly believe we have nothing to fear from the rest of the world and the talent on display in this room is the equal to any in the world.

“In an industry flooded with people from the northern hemisphere namely Britain, last week’s Ashes Test shows they are all at sea in these conditions and not the measure of homegrown talent.

“Australia, it’s time we were fiercely proud of what we have and can do, and while the rest of the world is welcome to join in, don’t expect us to bow down or be bested by you. This is our backyard.”

Congratulations to all the winners and finalists of this year’s B&T Awards, and big ups to our esteemed judges and stupendous sponsors.

So, without further ado, here are your winners for the B&T Awards 2017:

Best Ad Campaign

Clemenger BBDO Melbourne – ‘Meet Graham’, Transport Accident Commission Victoria

Best Digital Campaign

Ogilvy Australia – AAMI SmartPlates

Best Media Campaign

Carat – ‘Forza Horizon 3: A Race to Remember’

Best OOH Campaign

Adshel and McCann Melbourne – ‘Made Possible by Melbourne’

Best PR Campaign

Adhesive PR – ‘Pith by Mini’, KitchenAid

Best Programmatic Trading Team

OMG Programmatic Australia

Best Radio Campaign

NOVA Entertainment – ‘Vodafone Powers Nova’

Best TV Campaign

The Monkeys – ‘Celebrate Australia’, Meat & Livestock Australia

Best Use of Mobile

Ogilvy Australia – AAMI SmartPlates

Best Use of Real-time Marketing

The Monkeys – Qantas Out of Office Travelogue

Best Use of Social Media

BMF – ‘You’ve Gotta Have a Team’, Football Federation Australia

Best Use of Sponsorship

The Works – ‘Optus Olympics: The Support Network’

Content Marketing Strategy of the Year

Columbus, MKTG and Dentsu Mitchell – ‘Girls, Make Your Move’, Department of Health

Data-driven Marketing

CHE Proximity – ‘The Hearing Test in Disguise’, Cochlear

Employer of the Year – Over 100 Employees

Lavender

Employer of the Year – Under 100 Employees

The Royals

Marketing Team of The Year

Winner: Woolworths

Highly commended: Barbeques Galore

Marketing Technology Company of the Year

Metigy

Media Brand of the Year

VICE

Media Sales Team of the Year

NOVA Entertainment

Young Achiever of the Year

Jane Burhop, Common Ventures

Emerging Agency of the Year

Emotive

State Agency of the Year – Queensland

Clemenger Brisbane

State Agency of the Year – NSW

The Monkeys

State Agency of the Year – Victoria

Clemenger BBDO Melbourne

Direct Response/Performance Agency of the Year

CHE Proximity

Production Company OF THER YEAR

Revolver/Will O’Rourke

PR Agency of the Year

Red Agency

Independent Agency of the Year

Winner: Atomic 212°

Highly commended: AFFINITY

Research Agency of the Year

The Leading Edge

Branding, Design & CX Agency of the Year

The Works

Media Agency of the Year

PHD Media

Advertising Agency of the Year

CHE Proximity

B&T Agency of the Year

CHE Proximity

 

B&T Awards 2017 sponsor block

 

Please login with linkedin to comment

B&T Awards B&T Awards 2017

Latest News

Does TikTok Really Make Sense For Microsoft?
  • Opinion

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

Opinion

by B&T Magazine

B&T Magazine
QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]