Rejoice! B&T Awards 2017 Winners Revealed!

Rejoice! B&T Awards 2017 Winners Revealed!
SHARE
THIS



The drinks were flowing and the gongs were going at the B&T Awards 2017 on Friday night, with CHE Proximity proving the big winner.

More than 600 people dressed to the tune of the swinging 60s and packed into Peninsula in Melbourne to find out first hand who would be recognised as the industry’s finest.

The Chaser‘s Andrew Hansen and Craig Reucassel were put in charge of making sure there was a beginning and an end to the evening, playing the role of MCs with much humour.

This year’s entries to the B&T Awards totalled over 400, which our esteemed judges eventually whittled down to 34.

In his opening address, B&T’s editor-in-chief, David Hovenden, acknowledged that the awards ceremony had taken place in the face of adversity.

“Who would have thought Melbourne would turn on whether like this?” he told the damp but spirited crowd.

“However, as all of our finalists tonight are testament to, adversity is actually opportunity. It’s a disruption of the status quo.

“For the fleet of foot tonight, there’s extra meals to be snared and more room on the dance floor.

“In our industry, it’s first mover advantage to be had as new technologies and ways to work see clients looking for fast moving agencies.

“I’m a proud Australian, and I firmly believe we have nothing to fear from the rest of the world and the talent on display in this room is the equal to any in the world.

“In an industry flooded with people from the northern hemisphere namely Britain, last week’s Ashes Test shows they are all at sea in these conditions and not the measure of homegrown talent.

“Australia, it’s time we were fiercely proud of what we have and can do, and while the rest of the world is welcome to join in, don’t expect us to bow down or be bested by you. This is our backyard.”

Congratulations to all the winners and finalists of this year’s B&T Awards, and big ups to our esteemed judges and stupendous sponsors.

So, without further ado, here are your winners for the B&T Awards 2017:

Best Ad Campaign

Clemenger BBDO Melbourne – ‘Meet Graham’, Transport Accident Commission Victoria

Best Digital Campaign

Ogilvy Australia – AAMI SmartPlates

Best Media Campaign

Carat – ‘Forza Horizon 3: A Race to Remember’

Best OOH Campaign

Adshel and McCann Melbourne – ‘Made Possible by Melbourne’

Best PR Campaign

Adhesive PR – ‘Pith by Mini’, KitchenAid

Best Programmatic Trading Team

OMG Programmatic Australia

Best Radio Campaign

NOVA Entertainment – ‘Vodafone Powers Nova’

Best TV Campaign

The Monkeys – ‘Celebrate Australia’, Meat & Livestock Australia

Best Use of Mobile

Ogilvy Australia – AAMI SmartPlates

Best Use of Real-time Marketing

The Monkeys – Qantas Out of Office Travelogue

Best Use of Social Media

BMF – ‘You’ve Gotta Have a Team’, Football Federation Australia

Best Use of Sponsorship

The Works – ‘Optus Olympics: The Support Network’

Content Marketing Strategy of the Year

Columbus, MKTG and Dentsu Mitchell – ‘Girls, Make Your Move’, Department of Health

Data-driven Marketing

CHE Proximity – ‘The Hearing Test in Disguise’, Cochlear

Employer of the Year – Over 100 Employees

Lavender

Employer of the Year – Under 100 Employees

The Royals

Marketing Team of The Year

Winner: Woolworths

Highly commended: Barbeques Galore

Marketing Technology Company of the Year

Metigy

Media Brand of the Year

VICE

Media Sales Team of the Year

NOVA Entertainment

Young Achiever of the Year

Jane Burhop, Common Ventures

Emerging Agency of the Year

Emotive

State Agency of the Year – Queensland

Clemenger Brisbane

State Agency of the Year – NSW

The Monkeys

State Agency of the Year – Victoria

Clemenger BBDO Melbourne

Direct Response/Performance Agency of the Year

CHE Proximity

Production Company OF THER YEAR

Revolver/Will O’Rourke

PR Agency of the Year

Red Agency

Independent Agency of the Year

Winner: Atomic 212°

Highly commended: AFFINITY

Research Agency of the Year

The Leading Edge

Branding, Design & CX Agency of the Year

The Works

Media Agency of the Year

PHD Media

Advertising Agency of the Year

CHE Proximity

B&T Agency of the Year

CHE Proximity

 

B&T Awards 2017 sponsor block

 

Please login with linkedin to comment

B&T Awards B&T Awards 2017

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]