Qantas has joined with its partners – including sports teams, Olympians and Paralympians, and leaders in the arts – in a new video celebrating the importance of diversity to national life.
The 60-second video opens with actor and Qantas Ambassador Hugh Jackman on Maroubra Beach, talking about the Australian spirit and “standing up for a fair go”.
It then moves on to feature a range of talented Australians representing groups that Qantas has worked with for many years, standing together in celebration of inclusion and diversity.
- Indigenous leader, Qantas Ambassador and former AFL player, Adam Goodes at a NAIDOC week celebration at Qantas head office.
- Athletes from several Qantas sport partners, including Rugby Australia, Football Federation of Australia, Cricket Australia, Australian Olympic and Paralympic Committees:
- National teams the Qantas Wallabies, and Matildas and Socceroos
- Australia’s champion mixed Wheelchair Rugby Team taking on the Olympic Gold Medal winning Australian Women’s 7’s Rugby team
- Members of the Australian men and women’s cricket teams playing a game of beach cricket
- Defence Force veteran and Paralympian Curtis McGrath
- Olympic swimmer Bronte Campbell swimming with Paralympian Ellie Gould
- Indigenous dance company Bangarra and members of the Australian Ballet
- Qantas Indigenous School Based Trainees and students from Australian Indigenous Education Foundation program
- Qantas staff celebrating Sydney Gay & Lesbian Mardi Gras, which the airline has supported for over 25 years
Singer Bernard Fanning providing vocals to the song underpinning the video.
The video is part of the national carrier’s longstanding support for equality and inclusion – something it has championed through gender diversity (including encouraging more women to train for traditionally male dominated aviation roles), Indigenous reconciliation and support for LGBTI issues.
Qantas group executive Vanessa Hudson said: “We carry over 50 million people a year from all walks of life. And we have over 30,000 people working at Qantas who represent a cross section of the community.
“We don’t all think, look or act the same and that’s a huge asset. This video is about celebrating the strength that comes from diversity and why it’s one of the great things about the kind of place Australia is.”
The video will be screened during the Bledisloe match between Australia v New Zealand on 18 August on Fox Sports, thanks to Rugby Australia, as well as at the stadium to an audience of up to 80,000 people.
Rugby Australia CEO Raelene Castle commented: “One of the great things about rugby is that it brings together people from all sorts of backgrounds and it shows how they can all unite.
“We’re proud to support Qantas in celebrating why diversity and inclusion matter.”
It will also appear across social media channels for Qantas as well as several of the sporting bodies involved, and screen on board Qantas flights.
Australian Paralympic Committee CEO Lynne Anderson added: The Australian Paralympic Committee is passionate about diversity and inclusion.
“We believe in the power of sport to positively lead change in the community. We are proud of our partnership with Qantas and to stand with them as they celebrate equality.
Adam Goodes said: “As a Qantas Ambassador since 2013 I continue to proudly stand up with Qantas and support their commitment to promoting diversity and inclusion in Australia and celebrating the contribution of Aboriginal and Torres Strait Islander people this great nation.”
While Bernard Fanning added: “I’ve never been involved in an ad before but think this is such a pivotal time in Australian culture for ideas that promote fairness.
“I think it’s really significant that such an iconic Australian company and so many prominent Australians would promote the ideas of diversity, equality and inclusion in such a public way. Standing up for the vulnerable and disadvantaged should be a fundamental part of all societies.”
As the fallout from the momentous failure that was Quibi continues, investors are now clamouring to get their hands on whatever money is still left. And it turns out, Australia is one such investor. The AFR has revealed that The Future Fund – the government’s intergenerational fund that invests savings from taxpayers – invested $50 million […]
Springfree Trampoline has unveiled its new marketing campaign ‘That’s Why We Got A Springfree’ across TV today. Recognising how life changes once you have kids and that safety becomes a key priority for parents, the campaign focuses on the brand’s world-class safety credentials. The TVC was developed by Melbourne-based Glue Content, with the team successfully […]
According to QMS’ group sales manager, Tara O’Keefe, it’s plain that the media cannot rely on past learnings for the promises of future success. The Women in Media Awards, presented by Are Media, are just around the corner, with the cream of the media industry set to be recognised and celebrated for their courage, innovation, […]
The spat between 2GB host Ben Fordham and ex-TV celebrity chef Pete Evans continues as the two names go back and forth in what can only be described as a savage online war. The online fracas first started after Evans claimed during a Facebook Live COVID-19 could be cured with alternative treatments like sunlight in […]
The ACCC has said it is monitoring Apple and Facebook’s market dominance in online dominance, after a new report found Australians are “overwhelmingly” choosing these platforms. The competition watchdog has today released the first Digital Platform Services Inquiry interim report, which found the use of messaging platforms has “grown significantly” in response to the pandemic. […]
Everyone’s favourite Kazakh journalist Borat is set to return to the screen today, as Amazon Prime Video launches ‘Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan’. The movie looks set to be just as controversial as the original. A scene from the film has already began […]
Freelancing marketplace Fiverr has appointed Bohemia, part of the M&C Saatchi Group, to handle its media in Australia launching with TV and BVOD. The partnership signals a time of significant growth for the platform, having reported 2.8 million customers to have bought a wide range of services from freelancers across more than 160 countries in […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
Jaguar Land Rover Australia has appointed social relations agency, Haystac, as its PR agency of record following a competitive pitch process earlier this year. Haystac, part of the BWM Dentsu Group, will deliver a comprehensive portfolio of services including trade and lifestyle PR, content creation, ambassador management and influencer engagement. Haystac joins its dentsu network […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
INNOCEAN Australia CEO Jasmin Bedir (right in main photo) announced the appointment of Wesley Hawes (left) as Executive Creative Director, as the agency transforms to a creatively-led, integrated communications offering grounded in data and insights for a range of clients. Hawes was previously Executive Creative Director of CHE Proximity Sydney, where he grew the creative […]
Here, McCann Australia chief strategy officer, Simon McCrudden (main photo) and SMART managing partner, Bob Price (pictured below) converse on human centred design, its role in our new world and whether we’re truly taking advantage of the impact putting people at the centre of our work has…. Human Centred Design. It’s become part of marketing […]
Worldwide media, CXM and creative communications company, dentsu international, has committed to become a Net Zero emissions business by 2030. The commitment includes a new science-based target to reduce absolute carbon emissions by 46% and offset all unavoidable emissions through certified greenhouse gas removal projects by 2030.
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]