Q-83 Launches New Influencer Marketing Tools

Q-83  Launches New Influencer Marketing Tools
SHARE
THIS



Following a strategic commercial partnership with NewsUK, Australian influencer marketing platform, Q-83 has announced the launch of Kitly and Kitly Business offering both influencers and marketers a raft of dedicated tools to help manage their separate workflows.

The new hub is being rolled out with the launch of Q-83’s first-ever mobile app, making the platform even more accessible for users.

Kitly Business is the new name for Q-83’s flagship product. The platform includes tools and a streamlined dashboard making it even easier for talent agencies, brands, media, PR and digital agencies to manage their workflows end-to-end. Kitly Business allows agencies and brands to understand the value of any talent and their audience instantly by analysing accurate and detailed first-party data as well as view post performance and audience insights across Instagram, Facebook and YouTube.

Live content reports link directly to the talent’s social media insights and performance metrics update every hour once the activation is live. These reports can be run across multiple influencers and be shared with anyone, meaning agencies can keep their clients up-to-date on the performance of an influencer’s post or the campaign success.

Continued content reporting will measure the performance of content forever, even after the campaign has ended. Post campaign performance has been known to double total engagement, further boosting ROI and allowing agencies to present updated results easily to clients when retaining or pitching for their next project.

Kitly is a new IOS and Android native app designed for influencers to manage brand collaborations end-to-end. Kitly will empower influencers with quality tools to share the value of their influence with brands – both pre-campaign and post-campaign in a creative, professional and verified way. Kitly will offer the ability to customise multiple media kits that can be shared to anyone via a live link with metrics that are refreshed every hour straight from the influencer’s social media channels (Instagram, Facebook and YouTube).

Deliverable deadlines and invoicing can be easily managed all in the same system so influencers can use one app to manage all their brand collaborations. The live content reporting also allows influencers to demonstrate how well their content performed, as well as providing a deeper understanding of their audience and its behaviour to ensure content resonates with their audience.

Q-83 founder and managing director Anthony Richardson said: “We have spent the last 2 years in the trenches amongst Talent, Creative, PR and Influencer Marketing Agencies of all sizes listening and learning in order to continually develop a suite of tools that are market leading and fuelled by source data. As a company Q-83 will always put the talent first, which is why the Kitly app sits at the heart of the tech. The app offers talent of all sectors a hub to efficiently create, manage and share everything an agency or brand can, and usually does request before, during and after a campaign.” 

“While the sector has established itself as a primary marketing channel in a short space of time, we see Kitly and Kitly Business as the first steps in professionalising the industry by creating transparent and efficient lines of communication between talent, their agents and agencies and brands. We’re incredibly excited to launch our new suite to bring brands and talent together to drive greater campaign effectiveness and ultimately deliver the real ROI.”

 

 

Please login with linkedin to comment

influencer

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

The farting in the Thrive PR office rises expodentially after the agency snares the SodaStream business.

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]